CUNA Mutual Group delivers live chat to simplify insurance for consumers

Launches TruStage Connect™ To Provide Licensed Insurance Agents Via Live Video And Text Chat

MADISON, WI (February 9, 2015) – CUNA Mutual Group has launched a new, real-time service to help simplify the purchase of personal insurance products for credit union members. TruStage Connect is a live video and text chat for the life and accidental death and dismemberment insurance offered through It also leverages the expertise of licensed insurance agents who can share their screen with the consumer to help them navigate the website to shop for insurance.

“Expanding the TruStage customer experience to include live chat is a direct reflection of our continued focus on today’s consumer,” said Susan Sachatello, senior vice president, TruStage. “We care about making it easier for them to evaluate and choose insurance that best fits their needs. Through live chat, our licensed experts simplify the task of choosing and buying life insurance.”

The new live video chat service is one of the first of its kind in the insurance industry, connecting consumers with a licensed agent as they browse the website to shop for insurance products. It’s also the latest example of the company’s ongoing commitment to consumer-focused initiatives and innovation.

“Today’s consumer has high expectations based on their experiences with retail consumer brands,” said Sachatello. “TruStage Connect is one more way we’re delivering on those expectations and making it even simpler for credit union members to protect their families.”

About TruStage
Protecting more than 15 million members, TruStage insurance products and programs include, auto, home, life, accidental death and dismemberment and health insurance. They’re available to credit union members across the U.S. and offer them compelling and successful ways to build financial security for their families. Credit union members seeking more information can contact TruStage at 888.888.0375.

TruStage Insurance products and programs are made available through TruStage Insurance Agency, LLC and issued by CMFG Life Insurance Company, a member company of CUNA Mutual Group and other leading insurance companies. The insurance offered is not a deposit, and is not federally insured, sold or guaranteed by credit unions.

CUNA Mutual Group is the marketing name for CUNA Mutual Holding Company, a mutual insurance holding company, its subsidiaries and affiliates. CUNA Mutual Group provides financial security and protection to credit unions and their members worldwide.  With more than 75 years of true market commitment, CUNA Mutual Group’s vision is unwavering: To be a trusted business partner that delivers service excellence through customer-focused products and market-driven insight. More information about TruStage is available at

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