CUNA Mutual Group’s TruStage® online term life solution exceeds $1 billion in coverage just 10 months after introduction

Policy Coverage for TruStage simplified-issue term life insurance doubles since July;During National Life Insurance awareness month, strong momentum underscores demand for affordable, easy-to-purchase life insurance coverage

MADISON, WI (September 26, 2017)TruStage, CUNA Mutual Group’s consumer brand, announced today its simplified-issue term life product has exceeded $1 billion in consumer coverage—double the amount since July. Unveiled in November 2016, TruStage has expanded its coverage across 49 states as one of the first insurers to offer a term life insurance product to consumers on a completely online platform.

TruStage’s simplified-issue term life insurance product offers customers a digital, automated application process that can be completed in minutes. Customers must answer just two health questions for TruStage’s entirely automated underwriting platform to generate an instant decision.

By melding consumer feedback and retail best practices, TruStage designed this coverage to target younger consumers with a wide range of coverage options to offer protection for home mortgages, children’s education, income replacement and final expenses. Options are presented based on the buyer’s budget, rather than forcing customers to purchase a set coverage amount.

“Rapidly increasing adoption of our simplified-issue term life insurance product by middle market consumers clearly validates their interest in insurance that is user-friendly, affordable, and convenient to buy,” said Susan Sachatello, senior vice president, TruStage. “Purchasing life insurance is an inherently emotional decision, but with TruStage, it can be as simple as many retail purchases.”

TruStage recognizes protecting loved ones is a top priority among customers. The online application asks for the name of the beneficiary at the beginning of the process and displays it through each step. This reminds applicants who they are protecting, which is the core purpose of purchasing life insurance.

TruStage simplified-issue term life insurance product recently won the 2017 Celent Model Insurer Award in the digital and omnichannel technology category for its ability to improve performance, deliver innovative solutions, and meet market demands when tackling issues that face all insurers today.

“We will continue to focus on improving the process and technology to help underinsured American families build financial security,” adds Sachatello.

About TruStage

TruStage is a financially strong insurance, investment and technology provider, built on the philosophy of people helping people. We believe a brighter financial future should be accessible to everyone, and our products and solutions help people confidently make financial decisions that work for them at every stage of life. With a culture rooted and focused on creating a more equitable society and financial system, we are deeply committed to giving back to our communities to improve the lives of those we serve. For more information, visit

About TruStage:

Protecting more than 18 million members, TruStage insurance products and programs include auto, home, life, accidental death and dismemberment and health insurance. They’re available to consumers across the U.S. helping build financial security for their families. For more information, please contact TruStage at888.888.0375 or visit


Allison Fanney

Barclay Pollak

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