CUNA to host vendor program on the credit union marketplace

MADISON, WI (March 16, 2015) — CUNA Strategic Services will host an intensive, new educational program for vendors looking to establish themselves in the credit union movement. The program, CUNA CORE, will be held this summer in Madison, Wis.

“CUNA CORE is the only centralized educational program for vendors in the credit union industry,” said Julie Esser, VP Alliance Development of CUNA Strategic Services. “Understanding the credit union movement can be a daunting task, CUNA CORE will change that.”

One of the biggest barriers vendors face when trying to establish themselves in the credit union industry is its unique culture, which is very different than that of other financial institutions. CUNA CORE allows attendees to lower the learning curve by diving into the credit union movement’s core values.

Attendees can expect to:
Gain exposure to the credit union industry
Build relationships with credit union leaders
Gauge the market for their products and services
Develop an understanding of credit union culture, core values and market needs
Establish a credit union market strategy

During the event, attendees will have the opportunity to tour Credit Union National Association’s credit union campus and ask credit union leaders about market needs.

“There is certainly a void of resources to help those firms that service credit unions,” says Steve Swanston, EVP of CU People. “As credit unions are dependent upon vendors in every aspect of their operations, the greater the pool of vendors, and the more educated they are, the greater the competitive options and overall benefit will be to the credit union industry.”

Program details are being finalized. Learn more at

About CUNA
With its network of affiliated state credit union leagues, Credit Union National Association (CUNA) serves America’s credit unions, which are owned by 100 million consumer members. Credit unions are not-for-profit cooperatives providing affordable financial services to people from all walks of life. For more information about CUNA, visit or follow @CUNA on Twitter. For more information about credit unions, visit and follow @asmarterchoice on Twitter. Visit the CUNA Press Room for a full listing of media mentions, press releases and resources to stay informed on current events within the credit union industry.

About CUNA Strategic Services
CUNA Strategic Services, Inc., owned jointly by Credit Union National Association (CUNA) and the state leagues, saved credit unions more than $35 million in 2014 through its alliance programs. It provides credit unions with access to quality products, services, and technologies delivered with a competitive advantage made possible through volume pricing and strategic program development. For more information, visit

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