DeepTarget launches solution for Access Softek Orpheus
Customer Engagement and Cross-Selling Platform Available for Orpheus Clients
MADISON , AL (July 18, 2018) — FinTech companies DeepTarget Inc. and Access Softek announced the availability of DeepTarget OLB for Orpheus online banking by Access Softek. Over the past year, a growing number of shared clients have significantly increased sales by using DeepTarget within Access Softek’s mobile banking app, Mobile Finance Manager (MFM). With this launch, DeepTarget OLB is now integrated into Orpheus, the next generation of online banking from Access Softek, to provide relevant messaging and highly targeted offers to online banking consumers of credit unions and banks. Benefits of DeepTarget within mobile and online banking include, for example, the intelligence to identify consumers nearing their credit limit and automatically sending an offer for an extension if appropriate.
“We selected DeepTarget for Access Softek’s Orpheus online banking and MFM mobile banking and look forward to experiencing the same great results and benefits that so many other financial institutions already do,” said Heather Summers, Senior Vice President of Marketing – LBS Financial Credit Union. “As more of our members engage with us online, we need to create relevant touchpoints when and where they bank – with the right offers at the right time. We’re looking forward to using DeepTarget across our digital channels to gain better member engagement, new qualified leads and increased service to our members.”
In anticipation of this integration, six financial institutions signed up earlier for DeepTarget OLB in Orpheus and their implementation is underway.
“Planned, thoughtful, and targeted ad campaigns are essential to a successful transition to the mobile-first digital future,” said Chris Doner, CEO of Access Softek. “Our partnership with DeepTarget brought a new level of precision targeting to financial institutions’ ad campaigns within MFM. We are pleased to see that extend seamlessly to another channel, Orpheus, as we combine the big data held by core systems, the sophisticated analytics of DeepTarget and the pinpoint precision of Access Softek’s online banking ad delivery.”
“We are excited to extend and cement our partnership with Access Softek by adding support for and integration with Orpheus. This will enable Access Softek customers to target and personalize communications across multiple channels in order to increase loan demand, raise product adoption and make informed decisions through meaningful metrics,” said Jill Homan, President, DeepTarget Inc. “DeepTarget enables these banks and credit unions to deliver unique and relevant messaging to individual consumers leading to concrete, measurable results.”
California-based Access Softek was the first vendor to offer a unified platform of mobile banking, online banking, omnichannel account opening, and omnichannel lending. Its innovative digital banking software keeps over 400 credit unions and banks ahead of the technological curve.
DeepTarget helps hundreds of financial institutions increase the number of qualified product leads resulting in increased loan demand and other banking product adoption. Offering enhanced personalization capabilities, rule-based customer segmentation and targeting, and automated response and tracking tools, DeepTarget powers a banking enterprise with a single digital marketing platform used across channels such as online banking, email, and web marketing solutions.
About DeepTarget Inc.
DeepTarget provides a single Digital Experience Platform for financial institutions to manage the complete engagement-to-results lifecycle across all digital channels, resulting in increased revenue, loyalty and trust and decreased costs. Their solutions help financial institutions connect with their customers with messages that resonate. DeepTarget’s intelligent digital marketing and sales solutions are used by hundreds of financial institutions to provide a seamless communications experience wherever, whenever, and however their customers bank. For additional information visit www.deeptarget.com.
About Access Softek
Access Softek is the only company to offer an integrated solution for the Four Pillars of digital banking: online banking, mobile banking, mobile and online lending, and mobile and online account opening. The company’s history of innovative digital banking firsts includes the first app-based mobile banking; first web-based PFM; the first triple play of app, WAP, and SMS banking; and continues with its industry-leading use of A.I. and machine learning. Since 1986 they have continued to unveil cutting-edge industry firsts to over 400 bank and credit union customers from their Berkeley, California headquarters. Access Softek is mobile-first and A.I. everywhere.