Dort Federal Credit Union selects FMSI’s Omnix Lobby Tracker and Staff Scheduler™ to improve branch service and efficiencies

(January 29, 2015) — FMSI, a leading workforce optimization solution provider for banks and credit unions, announced today Dort Federal Credit Union has adopted FMSI’s Omnix Lobby Tracker™, Omnix Staff Scheduler™, Omnix Interactive Dashboard™ and Omnix Performance Analytics™solutions. The $610 million Michigan-based financial institution will use FMSI’s software to improve service levels and efficiencies across its seven retail branch locations.

“We needed to put a renewed focus on service and efficiencies in our lobbies. Upon implementing Omnix, we realized the depth of missed opportunities in our membership experiences,” says Dan Gatfield, Director of Operations at Dort Federal Credit Union. “FMSI’s solution allowed us to leverage technology to streamline the entire membership experience, while at the same time tracking critical details of our interactions. This more methodical approach is exactly what we needed to better track, measure and manage our lobby performance towards our desired goals.”

FMSI’s Omnix Suite of Products™ addresses the concerns of today’s financial institutions: keeping down expenses while improving service levels and sales in the branches. Through the collection and then preparation of front-line staff interaction data, FMSI’s system quickly empowers management teams with easy-to-read and actionable business intelligence.

“Along with improving our lobby performance, FMSI technology will help us better schedule our branch teams with its workforce optimization applications,” adds Gatfield. “Specifically, our Operations Management Team is looking forward to FMSI’s automated employee scheduler to significantly reduce schedule preparation times.”

“Without the right business intelligence, most financial institutions are not equipped to make a thorough evaluation of lobby performance levels,” says W. Michael Scott, President/CEO of FMSI. “FMSI has more than 25 years of experience helping banks and credit unions improve the productivity of their staffs through meaningful business intelligence. Our unique solutions for measuring lobby performance regularly reveal areas for better service, sales and productivity.”

About Dort Federal Credit Union
Dort Federal Credit Union is a not-for-profit financial cooperative whose mission is to open doors to our members by providing quality financial services. Each member owns one share of the cooperative, represented by the initial deposit made to a primary savings account. Unlike other financial institutions, credit union ‘profits’ are returned to the membership in the form of lower loan rates, higher dividend rates, and affordable services. Learn more at

About FMSI
Located in Atlanta, GA and established in 1990, FMSI provides easy-to-use, yet sophisticated, software-as-a-service solutions, including: Omnix Staff Scheduler™, Omnix Interactive Dashboard™, Omnix Performance Analytics™, and Omnix Lobby Tracker™. FMSI’s smart scheduling application gives banks and credit unions the ability to optimally schedule their team throughout the branch network and to manage staff through easy to read color graphics, online interactive dashboards, and succinct management reports. FMSI provides performance management information exclusively to financial institutions of all sizes, including a workforce optimization comparative data benchmarking report that allows clients to see where they rank amongst their industry peers. Visit the company’s website at or call 877.887.3022 to schedule a complimentary online demonstration of any of our products. You can also quickly estimate your savings with FMSI’s Efficiency Calculator at

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