Dr. Lauretta A. Farrell Joins Affinity Federal Credit Union

BASKING RIDGE, NJ (August 7, 2013) — Hackettstown, NJ resident Dr. Lauretta A. Farrell has joined Affinity Federal Credit Union, New Jersey’s largest credit union, as assistant vice president of external affairs and executive director, Affinity Federal Credit Union Foundation.

In her new role, Dr. Farrell will be responsible for establishing goals, executing major initiatives, and directing long and short-term strategic plans with regard to legislative, regulatory, public policy, the Affinity PAC, community-centric financial literacy programs, and the philanthropy, community activism and scholarship programs that fall under the Affinity Federal Credit Union 501(c)(3) charity foundation.

“Lauretta brings significant expertise to her new role,” noted John T. Fenton, Affinity president & CEO.  “Our Foundation and community outreach efforts are a significant part of our mission, and we look forward to her contributions.”

Dr. Farrell comes to Affinity from Centenary College, where she served as the director of marketing and associate vice president for strategic advancement for the past seven years. In that role, she managed the operations of all fundraising, alumni relations and communications programs with a particular focus on major gifts and corporate/ foundation giving.

Prior to her tenure at Centenary, Dr. Farrell served as the director of development for New Jersey SEEDS, Inc. where she led all fundraising programs for the organization.  New Jersey SEEDS is a nonprofit organization founded in 1992 that prepares high-achieving, low-income students for admission to private schools and colleges across the country.

Lauretta earned her Bachelor’s degree from Colgate University, Master’s degrees from the University of Richmond and Drew University, and her Doctorate degree from Drew University.

About Affinity Federal Credit Union
Affinity Federal Credit Union, New Jersey’s largest credit union, is a member-owned, not-for-profit, full-service financial institution with 15 branches throughout New Jersey with more than 133,000 members from more than 2,000 businesses and organizations and total assets in excess of $2 billion.  Headquartered in Basking Ridge, Affinity Federal Credit Union has been offering superior financial services with a member-oriented focus since 1935. For more information, visit

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