Exclusive: Donald Trump, Robert Kiyosaki, Sallie Krawcheck and 8 Other Finance Experts Tell How Banks Can Regain Americans’ Trust

In a new expert roundup and infographic from leading personal finance site,, top industry experts answer the question: “What one major change do banks need to make in order to regain the trust and confidence of Americans?

EL SEGUNDO, CA, April 2, 2013 – Since 2008, the FDIC has reported 477 bank failures despite receiving bailout funds in excess of $236 billion. Even so, Forbes reports the average salary for CEOs of the 15 biggest banks was $12.8 million in 2011. finds this obvious disconnect, coupled with negative press surrounding the banking industry, has led to an overall feeling of distrust among the very consumers who rely on these financial institutions for financial security.

GoBankingRates interviewed top experts in business and finance:

  • Donald Trump (The Trump Organization)
  • Robert Kiyosaki (Rich Dad)
  • Danielle Douglas (The Washington Post)
  • Felix Salmon (Reuters)
  • Sallie Krawcheck (Past president of Merrill Lynch, US Trust, Smith Barney)

As well as the writers behind leading personal finance blogs:

  • Greg Go (WiseBread)
  • Luke Landes (Consumerism Commentary)
  • The Financial Samurai
  • J. Money (Budgets Are Sexy)
  • Andrew Schrage (MoneyCrashers)
  • David Ning (Moneyning)

All provided exclusive, expert commentary on the question: “What one major change do banks need to make in order to regain the trust and confidence of Americans?

Trump explained it was a matter of transparency, telling GoBankingRates, “People are being bombarded with information and the competition has become fierce, which leaves the customer confused and angry. The only way banks can regain the trust and confidence of Americans is to be clear and honest in their dealings.”

Kiyosaki, on the other hand, stated the issue of distrust stems from a lack of caring on the part of big banks. “Unfortunately in the world of big banks, ‘Too big to fail’ seems to mean ‘Too big to care’ — and that is the perception problem with the banking industry today,” he explained to GoBankingRates.

GoBankingRates compiled all the expert responses into an easy-to-read, sharable infographic that publishers can post on their own sites using the code provided.

View the infographic and read all expert responses.

For questions about this report or to schedule an interview with a GoBankingRates editor, please use the contact information below.

About GoBankingRates is a national website dedicated to connecting readers with the best interest rates on financial services nationwide, as well as informative personal finance content, news and tools. GoBankingRates collects interest rate information from more than 4,000 U.S. banks and credit unions, making it the only online rates aggregator with the ability to provide the most comprehensive and authentic local interest rate information.

Additionally, Go Banking Rates partners with a number of major media outlets such as Business Insider, Huffington Post, and US News & World Report to provide compelling and edifying personal finance content, and its expert editors have been featured and quoted on several premier finance websites like Yahoo! Finance, LearnVest, Fox Business, Forbes, The Street, and more.

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