First Financial of Maryland leverages CU Direct’s lending 360 LOS technology to streamline loan originations

CU Direct technology to help drive $1 billion credit union’s efficiencies and enhance member lending experience

ONTARIO, CA (November 27, 2018)CU Direct, the nation’s leading credit union lending technology developer, has partnered with First Financial of Maryland Federal Credit Union (63,724 members, $1.1 billion in assets) to implement CU Direct’s Lending 360 comprehensive account and loan origination system (LOS). More than 135 credit unions are leveraging the Lending 360 platform to drive both loan efficiencies and originations.

“We’re pleased to be working with CU Direct as our new consumer LOS provider, and implementing the Lending 360 Loan Origination System,” said Dan Kriebel, chief lending officer of First Financial of Maryland.  “Through our RFP process, we reviewed four major industry providers, with our primary objectives being to provide members with a more simplified, convenient, and streamlined lending experience.  Other key factors considered in the RFP selection were workflow efficiency, compliance, cost, reporting capabilities, ease of installation/execution, and cultural compatibility, all of which Lending 360 demonstrated to our satisfaction.”

The highly intuitive LOS gives credit unions the ability to drive more loans and account openings faster and more efficiently, while improving the member experience throughout the loan application and approval process. Credit unions and CUSOs gain a true competitive edge by increasing efficiency and productivity, improving overall lending performance.

The Lending 360 system’s powerful, and configurable, workflow engine provides credit unions with a single platform that automates loan application processing activity across all consumer lending channels.

“A great lending experience starts with ease of use; Lending 360 greatly simplifies the process for credit unions and their members,” said Brit Barker, vice president of sales at CU Direct.  “We believe Lending 360 will quickly become a necessity for credit unions looking for a true marketplace advantage. We’re excited to be working with First Financial of Maryland, helping them gain a competitive edge and grow their loan portfolios by leveraging our platform’s capabilities.”

About CU Direct

CU Direct has been a lending technology leader for 25 years, helping credit unions fund $368 billion in loans.  An enterprise lending solutions and technology company, CU Direct serves more than 1,100 credit unions and 15,600 auto dealers nationwide. CU Direct brings innovation and expertise to indirect lending, consumer and mortgage loan origination, point-of-sale, digital retail, analytics, marketing and CRM, auto shopping and business process outsourcing. For more information, visit Connect with CU Direct on Twitter and LinkedIn.


Bill Meyer
909.481.2360 |


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