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Greylock Marketing Group receives New England Financial Marketing Association Award
PITTSFIELD, MA (March 6, 2015) — Greylock Marketing Group (GMG) won the top award in the Product Services Category at the New England Financial Marketing Association (NEFMA) 2015 Best in Marketing Awards. The event was held January 29th at the VERVE Crowne Plaza in Natick, Massachusetts and hosted by NEFMA and The Warren Group. GMG is a full-service advertising agency and subsidiary of Greylock Federal Credit Union.
Marilyn L. Sperling, President of Greylock Federal Credit Union, said, “Congratulations to GMG for showing its marketing expertise and creativity in competition with top financial marketers from around New England. The team is well-deserving of the recognition for excellence they received from NEFMA. We at Greylock are very proud of their efforts.”
Greylock received the winning award for the “Anywhere Banking” services campaign they created for Greylock Federal Credit Union. Vice President of Marketing Services for Greylock Marketing Group, Robert Maxwell said, “The ‘Anywhere Banking’ campaign utilized hand-drawn imagery created by GMG’s very talented Graphic Designer Tom Buckley, and very fun copy, reminiscent of something you might have seen from Dr. Seuss, to promote the idea that Greylock’s e-services are as easy as ‘child’s play’ to use.”
Maxwell added, “It is always an honor to be recognized, especially by the New England financial marketing community where there is so much great work being done. Winning at the NEFMA show is a terrific accomplishment and exemplifies the great teamwork and level of talent we have on board here at the Greylock Marketing Group.
About the New England Financial Marketing Association (NEMFA)
The New England Financial Marketing Association (NEFMA) is a professional association for financial marketing executives from banks and credit unions throughout New England. For more than 40 years, NEFMA has provided opportunities for the personal and professional development of its members through educational meetings and networking opportunities. NEFMA has a diverse membership of approximately 300 New England financial marketing executives from banks, credit unions and financial service companies.
About Greylock Marketing Group
Greylock Marketing Group in Pittsfield is a full-service advertising agency dedicated to helping other credit unions, local businesses and not-for-profit organizations meet their communications and marketing objectives. Greylock Marketing Group consists of Bob Maxwell, John Bissell, Joanne Billow, Tom Buckley and Chris Gregor.
About Greylock Federal Credit Union
Greylock Membership is open to anyone who lives, works, attends school, worships or regularly conducts business in Berkshire County. Greylock Federal is wholly owned by its more than 70,000 members and offers full-service branches in Pittsfield, Great Barrington, Lee, Adams, North Adams, Williamstown and Lanesborough. More information is available online at www.greylock.org.
Greylock’s family of businesses include:
Greylock Insurance Agency with seven locations county-wide, handles commercial and personal lines including auto, homeowner’s, life, disability, long-term care insurance, all forms of bonding, and 24/7 claims service.
Greylock Investment Group with offices in Pittsfield offers access to a full array of services including financial planning, retirement planning, investment management, mutual funds, annuities and portfolio management.
Greylock’s Employee Benefits Services offers comprehensive consultation and brokerage services for group medical, dental, life and disability insurance.