Press
Grow Financial Federal Credit Union Receives Diamond Award for Outstanding Marketing & Business Development Achievements
TAMPA, FL, (April 17, 2013) – Grow Financial, one of the leading Credit Unions in the nation, was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry.
The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,100 credit union marketing and business development professionals. Awards are given in each of 33 categories ranging from advertising to community events and beyond.
Grow Financial was a winner in the Electronic Marketing category for the Virtual Money Machine at their Downtown Tampa location. Grow Financial’s virtual money machine is an augmented reality, motion reactive video mirror that utilizes a six screen HD video wall. The interaction also uses a touch sensitive glass to select the offer and for email submission. Members and non-members are welcome to play the virtual money machine, and have a chance to win $25 toward a checking account, $100 toward an auto loan or $300 toward a mortgage loan. Since opening the Downtown Tampa branch in September 2012, the money machine has had more than 3,867 interactions.
“The Diamond Award competition is the most prestigious competition for excellence in marketing and business development in the credit union industry,” said Michelle Hunter, Chair of the CUNA Marketing & Business Development Council, and SVP of Marketing & Development at Credit Union of Southern California. “Credit unions that receive these awards should be extremely proud of their accomplishments and know that their work represents the very best examples of creativity, innovation, relevance, and execution. The Diamond Awards are not easily earned and the CUNA Marketing & Business Development Council is proud to honor those who are deserving of this recognition.”
Award winners were recognized at the council’s 20th annual conference held March 24-27 in Anaheim, CA. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunamarketingcouncil.org.
About Grow Financial
With 20 branches, and two more in development, Grow Financial Federal Credit Union is recognized as one of the leading Credit Unions in the nation, and has $1.8 billion in assets. Originally founded to provide a safe place to save and borrow money for the military and civilian personnel of MacDill Air Force Base, Grow Financial has since expanded membership to include employees of more than 1,100 businesses. Established in 1955, Grow Financial has its corporate headquarters in Tampa, Florida. For more information visit www.growfinancial.org.
About CUNA
The CUNA Marketing and Business Development Council is a member-led organization comprised of more than 1,100 credit union professionals from across the United States. The Council strives to provide superior educational and networking opportunities to help its members be recognized in the credit union industry as the premier experts in credit union marketing, business development, and related disciplines. The Marketing & Business Development Council is one of the six organizations that make up the CUNA Councils, a network of more than 5,500 credit union professionals. For more information, visit www.cunacouncils.org or www.cunamarketingcouncil.org.