GTE Financial, one of Tampa's largest locally owned and operated financial institutions, took home two prestigious honors at the 2022 Credit Union National Administration (CUNA) Diamond Awards. GTE received the 2022 CUNA Diamond Award for its 'Swipe it Forward' TV commercial series, and Cynthia Colon, GTE’s Assistant VP of Multicultural Inclusion Strategy, received the 2022 Marketing Professional of The Year Award, one of the most distinguished awards an individual and credit union can receive.
The most reputable annual credit union marketing competition, The CUNA Diamond Awards recognizes marketing and business development achievements, including branding, campaigns, direct mail, social media, and video. CUNA judges evaluate entries based on strategy, production, design, creativity, copy, communication, and results.
"We are so proud to have won this award for our work on the 'Swipe it Forward' campaign," comments Mandy Zurbrick, Chief Marketing Officer of GTE Financial. "This commercial series is a testament to how doing business with GTE allows us to support our communities. We have donated millions of dollars to local charities, which would not be possible without our incredible members. We work hard to be able to give back, and it's a wonderful feeling to know that our efforts are resonating and paying off."
Cynthia Colon of GTE received the 2022 Marketing Professional of The Year Award. This award honors one individual who exemplifies excellence in credit union marketing. It recognizes individuals who, in all aspects of their chosen profession, consistently excel in benefiting their credit union and the advancement of the cooperative movement. Cynthia was honored for the work she has done in marketing to the Hispanic community.
“I am so honored to have received the 2022 Marketing Professional of The Year Award," says Cynthia Colón, GTE’s Assistant Vice President of Multicultural Inclusion Strategy. "The strategic work we have created to market GTE’s products and services to the communities we serve shows the credit union’s commitment to providing the best banking experience possible to all of our members.”
This year's CUNA Diamond Awards included 35 categories and 1,200+ entries. Over 85 credit unions won Category Best Awards, and 262 won Diamond Awards. Winners will be featured in an upcoming issue of Credit Union Magazine.
