Hereford Texas FCU contracts DEI for new branch

Hereford Texas FCU adding new location in Dimmitt, Texas

CINCINNATI, OH (March 24, 2022) — DEI, a leading design/build company specializing in banks and credit unions nationally, was selected to design and build a new branch in Dimmitt, Texas, for Hereford Texas Federal Credit Union.

Headquartered in Hereford, HTFCU is adding a 2,336 square-foot new branch in Dimmitt at the intersection of US 385 and Etter Street. This location will resemble the design established at the main office, which incorporates their brand colors of red and white and a complimentary blue to relate back to the Texas flag.  The colors and the stylized Hereford cow logo are subtly used throughout the interior in graphics, fabrics, and even custom light fixtures. Stacked stone walls and a clerestory lobby bring the outside in. The waiting area has a residential feel that encourages members to enjoy the overall atmosphere. This branch is expected to be open by Fall 2022.

“The Hereford Texas Federal Credit’s experience with DEI was and continues to be exceptional,” says Brenda Fuentes, CEO, Hereford Texas Federal Credit Union. “The pride, care, and diligence that DEI has projects in every aspect from start to finish. I have confidently recommended them to others and will continue to do so and am excited to start the process again with our new and upcoming branch.”

About DEI Incorporated

Since 1985, DEI has transformed banks and credit unions into retail environments, a place to cross-sell products and services, improve efficiencies, and increase the bottom line. DEI helps its clients Redefine, Rethink and Reimagine their facilities, spaces, and branch footprint strategies. A forward-thinking architectural design/build company, DEI has designed, built, or remodeled over 1,800 financial facilities. DEI is a leader in creating banking facilities that use the latest technology and delivery systems to provide state-of-the-art retail solutions that help clients improve their return on investment. DEI is headquartered in Cincinnati, Ohio, and has additional offices in Texas, Indiana, and Florida. Learn more at


Kim Rittmeier
Marketing and PR Manager

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