Hoosier Hills CU begins beautiful new credit union web design with BloomCU

COTTONWOOD HEIGHTS, UT (March 5, 2018) — Hoosier Hills Credit Union recently teamed up with credit union website design agency BloomCU to build one of the most beautiful and intelligent credit union websites in the world.

Hoosier Hills Credit Union is an Indiana-based credit union with over 29,000 members. They are highly-rated by outside firms and offer their members exceptional value, particularly on account fees and loan rates. In 2016, a research firm estimated that their members collectively saved more than $8 million in 2016 simply by choosing Hoosier Hills versus a leading bank. In order to better promote the exceptional value they offer, it is important to Hoosier Hills to design a more exceptional website. They want a site that is technologically advanced and effortless to use.

To accomplish these goals, BloomCU will first focus on the ease of use. They will conduct card sorting exercises and usability tests to build a new navigation for the site that is completely intuitive. In the design phase, each element (colors, layout, imagery, etc.) will be chosen for both beauty and clarity, resulting in a credit union website design that is sleek and welcoming.

The new site will also use powerful technology. BloomCU specializes in offering personalized and interactive content for credit union websites, and Hoosier Hills’ new website will showcase BloomCU’s personalization software called Persona. Visitors who land on the new site will be given a personalized experience based on past website visits and implied preferences. The new site will also include real-time search  that reveals results as you type, so visitors can find anything they need immediately.

“Our philosophy is that users of the web are attracted to beautiful and intelligent credit union website designs,” said Derik Krauss, co-founder of BloomCU. “Hoosier Hills’ website is going to perfectly exhibit both Beauty & Brains.”

About BloomCU

BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.

About Hoosier Hills

Hoosier Hills Credit Union has been open for business since 1934. They currently have 8 branches in southern Indiana, and serve those who live and work there, as well as their families. Hoosier Hills is the 17th largest credit union in Indiana with over 29,0000 members and assets totaling $516.95 million. They have consistently earned a 5-Star rating from BauerFinancial, the nation’s leading independent bank and credit union rating firm. They pride themselves on their community outreach, their welcoming attitude, and the significant financial value they offer their members.


Derik Krauss
(844) 334-3837 |

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