Ignite Sales partners with Royal Credit Union to provide members a digital, member-centric platform and journey

DALLAS, TX (September 20, 2020)Ignite Sales, Inc., the financial industry leader in customer engagement technology, today announced that Royal Credit Union has selected Ignite to digitally engage and meet the needs of its members using the credit union’s online and mobile channels. The integration of the technology-based platform allows consumers to make wise financial choices with accuracy and consistency. Royal serves over 220,000 members in Minnesota and Wisconsin.

Ignite will provide Royal with a fully white-labeled interactive and intelligent conversation guide enabling the credit union to interact with a human touch in a self-serve mode. The Ignite solution will facilitate Royal’s delivery of a digital member-centric platform and journey. The guides will provide tailored conversations based on the unique needs of each member and present personalized product recommendations. The process removes friction and simplifies the online buying experience.

Royal will gain insight using real-time, actionable data to identify trends as they occur. The information can help the credit union develop new online services and improve existing products to stay ahead of members’ evolving needs. The actionable intelligence of the solution’s analytics further optimizes marketing expenditures and tracks the effectiveness of individual campaigns.

“We chose to partner with Ignite Sales because of our shared vision to connect our Members with the right products and services based on their individual needs. As our Members increase their digital engagement with Royal, providing them with relevant information becomes the key to a Member-centric experience. We are confident that this conversational, highly personalized recommendation platform from Ignite Sales will benefit our Membership,” states Pam Haller, EVP Chief Digital Experience & Marketing Officer at Royal Credit Union.

“We are thrilled to have the opportunity to provide the technology for Royal Credit Union to improve the financial lives of its members by using Ignite’s Neuro member engagement platform,” states George Noga, CEO of Ignite Sales, Inc. “Royal Credit Union joins the fast growing community of Ignite users who are dedicated to providing world-class digital interactions with members and customers.”

About Ignite Sales

Ignite Sales empowers banks and credit unions to increase online apply rates, account openings, and customer satisfaction. Its customer engagement platform builds customized, dynamic, customer-facing conversation guides for financial institutions that discover customer financial needs and generate highly accurate account recommendations that address each customer’s precise needs and circumstances. For over 20 years, banks and credit unions have been boosting the financial wellness of their customers and members with Ignite, resulting in 40% improved customer satisfaction, 100% accurate recommendations, and up to 150% growth in sales. All conversations are captured and leveraged by award-winning analytics that delivers decision-making data to bank management to improve product offerings, processes, and marketing efforts. Visit us at on LinkedIn and Twitter @IgniteSales.

About Royal Credit Union

Royal Credit Union is a federally insured credit union proudly serving over 220,000 Members in Minnesota and Wisconsin. Royal is driven by a core ideology which is built on strong purpose and values. You can open an account or apply for a low-rate loan at Royal Credit Union if you live or work in 26 counties in western Wisconsin or 16 counties in Minnesota. Counties served in Wisconsin include Adams, Ashland, Bayfield, Barron, Buffalo, Burnett, Chippewa, Clark, Douglas, Dunn, Eau Claire, Jackson, Lincoln, Marathon, Pepin, Pierce, Polk, Portage, Price, Rusk, Sawyer, St. Croix, Taylor, Trempealeau, Washburn, and Wood. Counties served in Minnesota include Anoka, Carver, Chisago, Dakota, Goodhue, Hennepin, Isanti, Olmsted, Pine, Ramsey, Scott, Sherburne, Wabasha, Washington, Winona and Wright. Realtors in the state of Wisconsin or Minnesota are also eligible to join the credit union. Visit


Whitney Loe, SCMS
Director of Business Development for Credit Unions
Ignite CU
Direct: 318-313-3201
Main Office: 972.528.5050

Laura MacSweeney
Red Javelin Communications (for Ignite Sales)

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