Island Federal to partner with “The Grubfather” Sal DiBenedetto
LACEY, WA (January 19, 2022) — Island Federal Credit Union (Island Federal) has announced a partnership with Sal DiBenedetto, the well-known digital media producer and social media personality also known as “The Grubfather.” The new partnership that will unite two of Long Island’s fastest-growing brands will provide meaningful and engaging content to the local community.
Over the past few years, Sal DiBenedetto’s digital media content featuring restaurants in Nassau-Suffolk, has made him one of Long Island’s more recognizable social media figures.
Through this collaboration, Island Federal and The Grubfather will educate the Long Island community on ways to make the most of their banking relationship and help them take control of their finances, all while staying up to date on our community’s latest “must visit” restaurants.
“We are excited to partner with Sal, not just because he’s a successful influencer from Hauppauge, but because he shares Island Federal’s vision to promote Long Island as a great place to live and work,” commented Bret W. Sears, President/CEO, Island Federal.
Sears continues, “Throughout our 66-year history, we’ve provided financial services to the Long Island community and feel this collaboration will deliver engaging and educational content to the individuals and families we serve. We look forward to all the exciting programs that the partnership will produce.”
Sal DiBenedetto agrees, “As a proud Long Islander who has invested so much of my brand into my hometown, partnering with Island Federal was a natural fit. Their commitment to enhancing the life of Long Islanders and the businesses which make our local scene thrive, is something I admire and respect. We’ve put our heads together for some incredibly creative campaigns that are sure to be not only delicious, but also educative, fun, and interactive with our respective audiences. This is the start of a beautiful partnership and, most importantly of all, adding value to our beloved Long Island.”
The roll-out of their partnership starts in January 2022.
About O Bee Credit Union
O Bee Credit Union (The Olympia Brewing Co. Employees and Families Credit Union) was started February 15, 1955, by Ted McGill, who worked in the bottle house of the brewery. This full-service not-for-profit credit union, owned by its members, has seven branches located in Lacey, Tumwater, Tenino, Yelm, West Olympia, Point Ruston and Fern Hill in Tacoma. Membership is open to all Washington residents. Visit www.obee.com for more information about O Bee Credit Union.
About Sal DiBenedetto
Sal DiBenedetto, the well-known digital media creator, was born and raised on Long Island, New York. After attending college and working in the restaurant industry, he started a digital media agency, The Connect Agency, which promotes restaurants, travel, and lifestyle. As of November 2021, Sal DiBenedetto’s ‘The Grubfather” Instagram page is followed by more than 309,000 people, making it one of the area’s most popular sites. DiBenedetto is also an owner of The Grub Shop in Huntington, New York. A full portfolio is available on thegrubfather.world.