Kentucky Credit Union League announces rebranding, changes name to Kentucky’s Credit Unions
LOUISVILLE, KENTUCKY (February 21, 2024) — As part of an extensive rebranding initiative, the Kentucky Credit Union League has announced a fresh identity, complete with a new name and logo.
On January 26, 2024, the League Board of Directors officially approved the rebrand to “Kentucky’s Credit Unions,” in line with their mission to promote unity and provide outstanding service to credit unions throughout the state. This rebrand follows the merger of the Credit Union National Association (CUNA) and the National Association of Federal-Insured Credit Unions into America’s Credit Unions.
“I am excited to be a part of this movement as we reveal our new name of Kentucky’s Credit Unions,” said Heather Walter, CEO of Advanz Credit Union and Chair of League Board Directors. “This rebranding more accurately reflects the collaboration and spirit that is encompassed in all credit unions across the Commonwealth. It also reinforces the continued commitment to helping credit unions in our state prosper. Together, we proudly serve over 1 million members.”
Kentucky’s Credit Unions’ rebranding initiative will be rolled out gradually across various channels, including its website, social media platforms, and marketing materials.
“It’s an exciting and momentous time for the credit union movement,” said Jim Kasch, President/CEO of Kentucky’s Credit Unions. “Our collective success is more reliant than ever on continued collaboration. The new brand concisely represents the synergy created when we work together.”
About Kentucky’s Credit Unions
Kentucky’s Credit Unions is an association of 53 credit unions operating in the Commonwealth of Kentucky. It is a non-profit corporation owned and controlled by member credit unions through their elected representatives and is solely supported by the dues of its member credit unions. Kentucky’s Credit Unions focuses on providing regulatory and political advocacy, education and training for credit union staff and volunteer officials, and a wide range of informational and operational resources, including compliance assistance, to member credit unions who in turn serve over 1 million members. More information can be found at www.kycul.org.
