LAPFCU embarks on new credit union website design with BloomCU
COTTONWOOD HEIGHTS, UT (July 30, 2018) — Los Angeles Police Federal Credit Union (LAPFCU) has served the Los Angeles community since 1936. Recently they decided to upgrade their credit union website design by partnering with award-winning agency BloomCU. The final result will be a world-class new website to better serve LAPFCU’s many members.
BloomCU is known for their technically innovative and aesthetically pleasing work. Their clients have won three CUNA Diamond Awards awards for their credit union website designs. Examples of award-winning work include the websites for OE Federal FCU and Kelly Community FCU. For LAPFCU, BloomCU will design a similarly impressive website, but with a unique flair for law enforcement employees in LA.
One of LAPFCU’s goals is to give their members a more personalized experience. BloomCU will help them meet this goal with Persona, personalization software that changes the website’s content based on a user’s past interactions. For example, a user that has shown an interest in auto loans will see more content about buying a car.
Though the website redesign is still in the planning stages, other updates to the site may include interactive quizzes, real-time search (which makes suggestion as you type), and a reorganization of the site’s content. Additionally, BloomCU will use card sorting and usability testing exercises to make sure everything on the new credit union website design is effortless to find.
“LAPFCU has a long and proud history of serving law enforcement in LA,” said Derik Krauss, co-founder of BloomCU. “We look forward to becoming a small part of their history by helping them build a powerful website that will serve as their new digital branch.”
BloomCU LLC helps credit unions design results-driven websites that increase loans and accounts. They work with credit unions in 25 states across the US, many of which have won awards or recognition for their websites from CUNA, MAC, The Financial Brand, Credit Union Times, CUES, and others. The company has a reputation for designing beautiful websites that feature intelligent technologies (e.g., personalization, chatbots, integrated origination experiences) and then optimizing those sites continuously to grow loans, deposits, and membership.
LAPFCU has been in business since 1936. They serve Los Angeles law enforcement members and their families, as well as select police-related groups. One of their most important values is their commitment to personal service. Even in a big city like LA, you can still find small-town values of community and care in LAPFCU. The organization is completely member-owned and not-for-profit, and has been since its inception.