Lisa Gold Schier joins ASA as Chief Strategy Officer

ABA executive joins fintech, helping drive innovation and growth

PROVO, UT (April 27, 2022) — Asa connects financial institutions with vetted fintechs for end users in a secure, compliant and easy to implement marketplace. The company today announced that former American Bankers Association (ABA) executive Lisa Gold Schier has joined the company as chief strategy officer.

“I have worked with banks and fintechs for years, evaluating technology and developing innovation strategies. What drew me to Asa is their marketplace, which has the power to change how financial institutions, fintechs and customers access technology,” said Gold Schier. “Asa’s collaborative banking model allows financial institutions of all sizes to connect with a community of vetted fintechs through a trusted, secure network. Not only is this ecosystem enabling institutions and fintechs to join forces in a mutually beneficial way, but it’s also allowing consumers to have greater choice of and access to financial resources and tools than ever before.”

Prior to joining Asa, Gold Schier spent years at ABA as a respected and impactful leader. She served as a trusted advisor to bankers, technology providers and consultants across areas such as technology trends, digital transformation and the customer experience. She also helped establish and lead the only industry committee focused on improving core platform-bank relationships. Additionally, she spearheaded the banker-driven advisory council focused on setting strategic direction for industry innovation. Prior to the ABA, Gold Schier worked at U.S. Bank as a vice president and retail market manager.

Asa builds, supports and maintains proprietary API connections through a trusted, secure platform, allowing institutions to connect to unlimited fintechs without the risk historically associated with partnership. With Asa, banks and credit unions can innovate faster, fintechs can more easily scale and consumers are empowered to take control of their data and finances.

“At Asa, we’re committed to unlocking the power of collaborative banking, finally providing a model in which financial institutions and fintechs can both win, sharing revenue and business opportunities,” said Landon Glenn, CEO and founder of Asa. “Lisa’s proven track record of success in financial services, including her deep expertise in evaluating fintechs, advising bank leadership and working with core platforms, will be critical in shaping our strategic direction as we continue to grow.”

About ASA

Provo, Utah-based ASA is an embedded fintech platform that connects financial institutions with customer-facing fintechs in a secure, compliant and easy to implement marketplace. With ASA, banks and credit unions are innovating more quickly, fintechs are scaling more easily and end users are empowered to take control of their data and finances. Learn more at


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