In a recent survey of affiliated credit union CEOs, the LSCU & Affiliates received high scores regarding staff responsiveness, knowledge, communication, and professionalism. More than 96 percent of credit unions surveyed were highly satisfied or satisfied with the LSCU & Affiliates. Representing more than 244 credit unions with more than $84 billion in assets and more than 7.5 million members, the League of Southeastern Credit Unions & Affiliates (LSCU) is the trade association for Alabama and Florida credit unions.
The goal of this survey was to assess perceived value of core functions of the LSCU & Affiliates including Advocacy, Regulatory & Compliance, Education & Training, Cooperative Initiatives and the Southeast Credit Union Foundation (SECUF), Communications, and the League’s service corporation LEVERAGE.
The online survey consisted of 44 questions and reported that the most important membership benefit overall to credit unions is regulatory advocacy and compliance support which received a 92-percent rating as very important or important to credit unions. The need for advocacy has been evident due to increasing regulatory burden credit unions have faced since the passage of Dodd-Frank.
Another highly ranked area was Education & Training with a 90-percent ranking it as very important or important. This function provides access to conferences, workshops, webinars and LSCU signature events for credit union leadership, staff, and volunteers.
Advocacy followed very closely with 89 percent of respondents stating this is a very important or important League benefit. Advocacy provides state and federal lobbying, grassroots advocacy, Political Action Committee (PAC) fundraising as well as campaign involvement to support credit union friendly candidates for elected office.
Cooperative Initiatives, which includes Small Asset Size CU development and support, chapter support, SECUF, and international partnerships, weighed in at 87 percent. Communications received a score of 79 percent, which included scoring on a daily newsletter, the website, media outreach, mobile app, social media, videos, and printed materials.
LSCU & Affiliates Net Promoter Score came in at a strong 65. In 2016, the League’s NPS was 63, so LSCU & Affiliates is pleased to continue to move this key satisfaction indicator in the right direction. This comes on the heels of a recent survey conducted by Best Employee Surveys in which LSCU & Affiliates employee engagement came in at 77 percent. To put this into perspective, the average engagement score for U.S. employees is 30 percent.
As the League works to provide best in class solutions to meet credit union needs, brand awareness for LEVERAGE has improved from 68 percent in 2011 to 89 percent today.
“Understanding the needs of credit unions in this ever-changing environment has never been more important,” stated LSCU & Affiliates President/CEO Patrick La Pine “The results of the survey will be used to help management and the board work to increase the value for affiliation for Alabama and Florida credit unions.”