The League of Southeastern Credit Unions (LSCU) Board of Directors has agreed to endorse and join credit unions nationwide in the Credit Union Awareness, Open Your Eyes to a Credit Union® campaign. Credit Union Awareness aims to raise consumer consideration of credit unions, and ultimately connect more consumers with credit unions as their best financial partner.
“The unprecedented events in our nation have underscored and elevated the unique purpose and capabilities of credit unions. Now is when consumers need a financial relationship that supports them and their best interests, long term. That’s why we’re excited to support this national campaign aimed at increasing consideration for credit unions and growing the credit union industry market share,” said Jared Ross, president of LSCU. “We will actively begin working with the Credit Union Awareness team to fundraise and launch the campaign so that credit unions in Alabama, Florida and Georgia can join the 21 other states already increasing consumer consideration for our industry.”
“We are thrilled to join forces with LSCU and the 333 credit unions in Alabama, Florida and Georgia to open millions of consumers’ eyes to credit unions. Now more than ever, it’s time for credit unions to show how they’re different from other financial institutions,” said CU Awareness executive director, Chris Lorence.
To learn more about the Open Your Eyes to a Credit Union® campaign, visit cuna.org/awareness.