Malauzai’s Monkey Insights analyzes trends on tablet usage
AUSTIN, TX (March 30, 2018) — Malauzai Software, a provider of mobile and Internet solutions for community financial institutions, released its March 2018 Monkey Insights that highlights key trends in Internet and mobile banking usage based on February’s data for 400+ banks & credit unions, covering 17.3 million logins from 905,000 active Internet and mobile banking users.
This report focuses on tablet usage, and that is 99.9% iPads as Android Tablets. While Android Tablets do exist, they are almost non-existent in terms of individuals actually using them for digital banking. This data was focused on people who have logged in using their iPad at least once a month for the past year.
Key findings include:
- 1.7% of active digital users use a tablet;
- 19% of iPad users are iPad only;
- 60% of iPad users also use an Apple phone;
- iPad money movements are 250% higher; and
- iPad usage is the same as other devices.
Robb Gaynor, chief product officer of Malauzai, analyzes the company’s data each month to ascertain the trends financial institutions might find beneficial and interesting. “I was surprised that tablet usage is really so low; however, this is not a new trend in the digital world. It is also a relatively small percent of individuals who only use a tablet and no other device. This group is exclusive to what we refer to as large format users, and that includes desktop Internet Banking. Earlier this week, Apple announced a brand new iPad at its Chicago event; it will be the “new 9.7 inch iPad” as Apple found that was the most popular size. It will be interesting to see if this new iPad bolsters digital activity. I guess only time will tell.”
Read the full Monkey Insights here.
About Malauzai Software
Malauzai was incorporated in 2009 in response to the growing demand for a technology company that could provide innovative mobile solutions for community financial organizations. As a cool company in a cool town with a focus primarily on community financial institutions, Malauzai provides Consumer, Small Business, Business, Employee SmartApps, SmartwebApps and SmartwearApps that enhance the customer experience for mobile and Internet banking, ultimately resulting in increased value for financial institutions.