MarketMatch promotes Gregerson to Senior Vice President
DAYTON, OH (May 7, 2018) — MarketMatch, Inc., a full-service marketing agency dedicated to serving community financial institutions, is pleased to announce that Aaron Gregerson has been promoted to Senior Vice President.
Aaron joined MarketMatch in October of 2014 as Vice President, Client Manager with responsibility to manage and grow a client portfolio. Since early 2017, Gregerson has led the agency’s digital marketing efforts, providing all digital marketing strategy development for MarketMatch clients to ensure those strategies were well-rounded and went to market as strongly as possible. In early January 2018, Gregerson was promoted to Chief Digital Officer.
“Aaron will continue to lead our digital channel efforts as Chief Digital Officer,” says Bruce Clapp, President of MarketMatch. “He has championed our foray into digital marketing and automation and made MarketMatch a true center of excellence in those areas. From Google certifications, additional training and countless hours in webinars learning and improving, he has truly become a digital expert,” explains Clapp. “But beyond his work in the digital channel, his overall contributions to the team and company, from client management to business development, strongly recommend him for this promotion.”
Digital marketing continues to evolve and become a core element of every bank and credit union’s overall communication strategy. The MarketMatch focus is on creating an “audience plan” that starts with the targeted outcomes and then matches the delivery channel to the outcomes. MarketMatch is planning the audience and engagement needed and where they are located vs. a traditional approach of media planning applied to markets in hopes of reaching targets.
Gregerson, a 13-year veteran of financial services marketing for regional banks and credit unions, is a native of Minnesota. He lives with his wife and their three-year-old daughter in the suburbs of Minneapolis. Gregerson is an avid runner and contributor to the Minneapolis Running blog. “I could not be more pleased to be a part of the MarketMatch team, and this promotion certainly reflects the outstanding work that we do as a team,” said Gregerson. “It will be a pleasure to continue to lead the company into our next chapter.”
MarketMatch is an award-winning, full-service digital marketing firm specializing in growing community banks and credit unions. Our holistic approach of providing Digital Focus. Measurable Results. has generated growth for clients across the country, covering over 35 states since 2002. We truly believe that our Digital Focus. Measurable Results. strategy creates FOCUS, MOMENTUM and RESULTS for clients, so much so that we back it with an ROI guarantee. For more information about MarketMatch or to become a client, visit www.marketmatch.com.