MD|DC Credit Union Association presents 2022 Excellence in Marketing Award to Spectra Credit Union
ALEXANDRIA, VA (June 7, 2022) — Spectra Credit Union received top honors at the MD|DC Credit Union Association’s 2022 Marketing Trailblazer Awards, winning the prestigious Christine DeWitt Memorial Award for Excellence in Marketing. Spectra CU was recognized for its newly redesigned website. As part of a recent rebranding, the website features a clean, modern look that is easy to navigate and reflects the credit union’s commitment to serving its community through financial services, volunteerism and embracing diversity, equity and inclusion initiatives.
The Marketing Trailblazer Awards are presented annually and recognize outstanding marketing and communications achievements in a variety of categories by credit union asset size.
“Congratulations to all of the winners,” said John Bratsakis, MD|DC Credit Union Association President and CEO. “The MD|DC Credit Union Association is proud to recognize and honor their outstanding achievements. The campaigns were very impressive, as they were well-executed, inventive and demonstrated a high level of creative effort.”
Submissions were evaluated by a panel of judges based on visual appeal, content, creativity, and measurable results. Here are the 2022 winners:
BEST INTEGRATED CAMPAIGN
Five Star FCU
Asset Category: Under $250 million
Freedom FCU
Asset Category: $250 – $500 million
BEST DIGITAL MARKETING
GPO FCU
Asset Category: Under $250 million
Nymeo FCU
Asset Category: $250 – $500 million
BEST SOCIAL MEDIA/CONTENT MARKETING
GPO FCU
Asset Category: Under $250 million
Chessie FCU
Asset Category: $250 – $500 million
First Financial FCU
Asset Category: Over $1 billion
BEST ROI
Baltimore County Employees FCU
Asset Category: $501 – $1 Billion
Educational Systems FCU
Asset Category: Over $1 billion
BEST VIDEO PROJECT
Library of Congress FCU
Asset Category: $250 – $500 million
Point Breeze FCU
Asset Category: $501 – $1 Billion
Tower FCU
Asset Category: Over $1 billion
BEST COVID MEMBER COMMUNICATIONS
SkyPoint FCU
Asset Category: Under $250 million
About Spectra Credit Union
Spectra Credit Union, formerly known as NRL Federal Credit Union, is a full-service credit union, serving nearly 27,000 members with assets over $608 million. Opened in 1946 with the main objective of serving the Naval Research Lab, Spectra Credit Union now serves a wide variety of members. Spectra Credit Union offers a complete line of financial services such as consumer and real estate loans, personal lines of credit, credit cards, checking and savings accounts, commercial services, and a full suite of online and mobile banking services. Spectra is committed to providing members with a broad spectrum of innovative, high-quality financial services, while ensuring the safety and stability of financial assets.
To learn more about Spectra, visit https://www.spectracu.com/our-story
