Mill City CU receives Diamond Awards for outstanding marketing, business development activities
MINNEAPOLIS, MN (March 20, 2018) — Mill City Credit Union (CU) was recently honored with two Diamond and Category’s Best Awards, which recognize outstanding marketing and business development achievements in the credit union industry.
The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,300 credit union marketing and business development professionals. Awards are given in each of 35 categories ranging from advertising to community events and beyond.
Mill City CU won the Brand Awareness category for its entry, entitled “The Place Friends Recommend to Friends,” a referral campaign that plays off the idea that when you find something good, like a new dentist or mechanic, you share it with a friend. When members refer a friend to Mill City CU, they both have the opportunity to receive $15.
Mill City CU also won the coveted Category’s Best Award in the Membership Marketing category for its “Financial journey” entry. This entry featured several pieces of collateral designed to show how Mill City CU is a trusted partner for each member’s lifelong financial journey.
“These credit unions represent the best and brightest in marketing and business development,” said Amber Scott, Chair of the CUNA Marketing & Business Development Council’s Diamond Awards Committee and VP Marketing & Communications at 1st MidAmerica CU. “Their inventive, passionate and exciting initiatives inspire us to take chances, be bold and try new and untested approaches.”
Award winners were recognized at the council’s 25th annual conference held March 11-14 in San Francisco, CA. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunacouncils.org/awards.
About Mill City Credit Union
Mill City Credit Union, formerly General Mills Federal Credit Union, has exclusively served General Mills, Inc. for nearly 80 years. Since October 2014, along with General Mills employees, retirees and their families nationwide, Mill City Credit Union now exceptionally serves individuals who live, work, worship, volunteer, attend school, or conduct business in Carver, Hennepin, Meeker, McLeod, and Wright counties in Minnesota.
Always leading edge in service and delivery, Mill City Credit Union continues its commitment to strengthen the financial well-being of more than 23,000 member/owners across the country.