ST. PAUL, MN (December 23, 2022) — The Minnesota Credit Union Network is pleased to announce the recipients of their annual Minnesota Credit Union Marketing Awards. Winners were honored at a ceremony at Holman’s Table in Saint Paul on December 20. The Award program recognize outstanding efforts in the areas of design, digital advertising, engagement & outreach, video, and complete campaigns.
“Minnesota credit unions are doing remarkable things to grow brand awareness and market to members and nonmembers alike,” said MnCUN Vice President of Communications & Engagement Andrea Molnau. “The statewide awards program was very competitive this year! We would like to congratulate the winners and thank all of credit unions who submitted creative and innovative projects.”
Complete Campaign
Less than $100 million: North Star Credit Union, “1.99% Vehicle Loans”
$100 million to $250 million: Associated Healthcare Credit Union, “St. Catherine Partnership”
$250 to $500 million: Unity One Credit Union, “Live Outside Your Bills”
$500 Million to $1 billion, SouthPoint Financial Credit Union, “Top Secret – Refer a Friend”
More than $1 billion: Affinity Plus Federal Credit Union, “Life Math is Complicated. We Make it Easier.”
Design
Less than $100 million: North Star Credit Union, “Mining for Good Rates”
$100 million to $250 million: Associated Healthcare Credit Union, “Branding Update”
$250 to $500 million: Unity One Credit Union, “95th Anniversary”
$500 Million to $1 billion: TopLine Financial Credit Union, “National Insurance Month”
More than $1 billion, TruStone Financial Credit Union, “Brand Personality”
Digital Advertising
Less than $100 million: North Star Credit Union, “New Branch: Grand Opening & Shopping Spree”
$100 million to $250 million: Associated Healthcare Credit Union, “Digital Refresh”
$500 Million to $1 billion: TopLine Financial Credit Union, “5 Days of TopLine Giveaway”
More than $1 billion: SPIRE Credit Union “HomeAdvantage YETI Cooler Giveaway Campaign”
Engagement & Outreach
Less than $100 million: North Star Credit Union, “Family Fun Day”
$100 million to $250 million: Associated Healthcare Credit Union “PCs for People”
$250 million to $500 million – “Inaugural Fall Classic Charity Cornhole Tournament,” MY Credit Union
$500 Million to $1 billion: TopLine Financial Credit Union, “TopLine Donation Drives”
More than $1 billion: City & County Credit Union, “Tip Tuesday, Financial Education Series”
Video
Less than $100 million: NorthRidge Community Credit Union, “Local Dough Video Series”
$250 million to $500 million – “Inaugural Fall Classic Charity Cornhole Tournament,” MY Credit Union
$500 million to $1 billion, ” TopLine Financial Credit Union, “Community Giveback”
More than $1 billion, Wings Financial Credit Union, “Member of Opportunity Commercials”
The over 60 applications were evaluated by volunteer judges:
LeAnn Case, Senior Vice President of Marketing and Communications, The Servion Group
John Coleman, Marketing Communications Manager, MD/DC Credit Union Association
Lindsey Hefta, Director of Marketing, Dakota Credit Union Association
The Minnesota Credit Union Network is the statewide trade association that works to ensure the success, growth, and vitality of Minnesota credit unions. With over $40 billion in assets, Minnesota credit unions are local, trusted financial cooperatives that serve 2.2 million members at 405 branch locations around the state. As not-for-profit institutions, credit unions give back to the communities they serve. For more information, visit mncun.org.
Julia Miller
Director of Communications
Minnesota Credit Union Network
jmiller@mncun.org
(612) 380 -1433
www.mncun.org
