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Momentum and On The Mark Strategies announce partnership to guide credit unions on their path to the credit union branch of the future 

Dallas, TX (November 14, 2024) |

Momentum, a national plan-design-build firm and On The Mark Strategies, a recognized leader in strategic planning, branding, and marketing services for credit unions, are thrilled to announce a strategic alliance that is focused on a people-centric approach to helping credit union organizations thrive in the built environment. 

The two firms are joining efforts to provide a deep expertise in the markets they serve, each with a long track record of delivering successful projects and a transparent, collaborative process. Their most recent collaboration utilized Momentum’s Market Location Intelligence product powered by Precisely coupled with On The Mark Strategies’ branding workshops. Through this combination, they were able help guide a mutual client to reach a data-driven decision for a new branch site location to strengthen their retail network strategic initiative. This is only one of many examples of how the two firms will be collaborating in this new partnership. 

“The partnership between Momentum and On The Mark Strategies is a natural match. We’ve researched several design build firms that provide quality and expertise for credit unions and community banks. Momentum provides those traits at such a high level,” said Mark Arnold, Founder of On The Mark Strategies. 

Momentum’s team has a long track record of translating branch network strategies into branches that embody a credit union’s brand and mission while facilitating the interactions and conversations that build deep member relationships. 

“The exceptional branch network strategy and branding workshops from On The Mark Strategies has helped us design branches that are an ideal fit for a credit union’s target market and demographics. Starting with a comprehensive understanding of who credit unions see as ideal members helps us to design branches that better attract and

support these members,” said Whitney Loe, VP Sales and Partner Engagement at Momentum. 

On The Mark Strategies are experts in being able to tie together all elements of a credit union - strategic planning, name changes, marketing audits, training, creative services - that create a strong and powerful brand. They know how to drive continuity across all facets of their clients. 

Both firms believe the future is bright for credit unions. They are excited to be working side by side in future endeavors. 

“We are looking forward to working with Momentum to create branding and branching strategies that help credit unions and community banks with their growth strategy,” said Mark. 

About Momentum 

Momentum helps organizations achieve their goals through high performing buildings where people love to work and visit. They use a people-centric approach to strategy, design, and construction to deliver buildings that look great and make employees and customers feel comfortable, engaged, and supported in every task and interaction. They offer integrated location analytics, planning, design, and construction services to maximize project collaboration, and make the entire process easier for their client partners. Momentum turns facilities into competitive advantages and superior experiences, with insights, answers and expertise.

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