Mountain America Credit Union Puts a ‘Tech Champion’ in Every Branch
WEST JORDAN, UT (June 13, 2013) According to analysts, by 2017 an estimated billion people will have used their mobile devices for banking purposes*. Today, however, many Americans are still unfamiliar and somewhat distrustful of mobile banking technology, missing out on the benefits of using personal technology to manage finances.
To illuminate those benefits and help more people experience the convenience of secure mobile banking sooner, Mountain America Credit Union has put a trained “technology champion” in each of its 76 branches to assist members and answer questions as members take advantage of Mountain America’s mobile and online banking services.
“There’s nothing like hands-on help with technology, so we’ve turned every branch into a mini tech haven for our members who have questions or need a demonstration,” said Rob Cummings, senior vice president of online and mobile banking for Mountain America. “Considering that more transactions are performed every day via Mountain America’s online and mobile services than in all of our branches combined, we can see our members are rapidly embracing technology solutions. In addition to helping members, our technology champions are also a valuable conduit for member feedback, allowing us to improve our online and mobile offerings faster and more effectively.”
In the first third of 2013, Mountain America saw more than 35,000 new mobile app downloads, with nearly 85,000 active app users currently. In addition, the credit union is averaging more than 8,000 new users monthly of its “My Money Manager” online personal financial management tool. For more information about Mountain America’s online and mobile offerings, visit www.macu.com/personal/onlineservices.
Mountain America Credit Union has more than $3 billion in assets and serves more than 400,000 members wherever they are through online and mobile banking, Mountain America branches in five states, and more than 30,000 ATMs and 5,000 shared-branching locations nationwide. With Utah credit union roots dating back to the 1930s, Mountain America has become a tradition for many members, offering a variety of financial products and services for consumers and businesses, including savings accounts, auto loans, checking accounts, mortgage loans, business checking, SBA loans and retirement options. Visit www.macu.com for more information.