MSUFCU 2019 Amazon Prime Day promotion surpasses 2018 numbers

EAST LANSING, MI (August 30, 2019) — MSU Federal Credit Union (MSUFCU) had another successful Amazon Prime Day promotion, recording more than $856,000 in transactions made with MSUFCU debit or credit cards. There were 19% more transactions this year than during the 2018 promotion, surpassing the promotion’s goal of 15%. In addition, more than 10,280 members used their cards during Prime Day hours.

“Amazon Prime Day has become a big cyber sales event each year, and we are pleased our members take advantage of the great deals offered,” said Deidre Davis, MSUFCU’s Chief Marketing Officer. “With our Amazon Prime Day promotion, we encouraged members to use their debit and credit cards by offering them the chance to win a $250 gift card.”

The Credit Union promotion offered members an opportunity to win gift cards for using their MSUFCU Visa Debit or Credit Cards on Amazon Prime Day (July 15-16, 2019). The Credit Union’s promotion encouraged card-holding members to learn about and responsibly use their debit and credit cards while offering a fun and engaging promotion. At the end of the promotion, one MSUFCU member who used a MSUFCU Debit Card and another one who used a MSUFCU Credit Card during Amazon Prime Day were randomly selected to each receive a $250 gift card.

Rates on MSUFCU’s Visa Credit Cards are typically significantly lower than the national average. The Credit Union recently introduced its Visa Signature Credit Card offering up to 3% cash back on items members purchase every day. MSUFCU debit cards are free with checking accounts and offer a convenient way to make purchases.

About Michigan State University Federal Credit Union (MSUFCU)

Founded in 1937, MSUFCU has a national reputation for excellence and has received several top industry and workplace awards, including being named a Best Credit Union to Work For® by American Banker for the sixth year, a Top Workplace by the Detroit Free Press for 13 consecutive years, and a National Best and Brightest Companies to Work For® winner for seven consecutive years. MSUFCU has also been certified as a Great Place to Work® for 10 consecutive years and has been recognized by the Credit Union National Association, earning first place for the people-helping-people philosophy Louise Herring Award. The Credit Union operates an award-winning, wholly owned credit union service organization, Reseda Group; along with digital financial platforms AlumniFi and Collegiate; trade name Oakland University Credit Union; and its foundation, the Desk Drawer Fund. MSUFCU is headquartered in East Lansing, Michigan; and has 24 branches; over 350,000 members; $7.61 billion in assets; and more than 1,100 employees. For more information, visit


Allison Horn
VP of Executive Communication and Legislative Affairs
517-333-2424, ext. 2401

More News