NCUA Hosting Credit Union Marketing Webinar

Learn How to Reach Current and Potential Members More Effectively

ALEXANDRIA, VA (April 16, 2013) – The National Credit Union Administration’s Office of Small Credit Union Initiatives is hosting a free webinar, “Driving the Bottom Line: Results through Marketing” on Tuesday, April 23, at 2 p.m. Eastern.

Sandi Carangi, Director of Credit Union Marketing Services at the Pennsylvania Credit Union Association, and Gustavo Grüber, Vice President of Coopera Consulting Inc., will outline various marketing strategies to help credit unions improve outreach to current and potential members, including:

  • Developing core components of an effective marketing plan;
  • Understanding how marketing goals and strategies can affect a credit union’s financial performance ratios;
  • Analyzing consumer data and developing market research to help credit unions identify potential members; and
  • Using marketing strategies to reach the growing Hispanic population.

This webinar is open to credit unions of all asset sizes. Click here to register. Participants will also use this link to log into the webinar. Registrants should allow pop-ups from this website.

Participants may submit questions in advance at The subject line of the email should read, “Driving the Bottom Line: Results through Marketing.” For technical questions about accessing the webinar, please call 703-518-6440.

NCUA’s OSCUI fosters credit union development and the effective delivery of financial services for small credit unions, new credit unions and credit unions with a low-income designation.

NCUA is the independent federal agency created by the U.S. Congress to regulate, charter and supervise federal credit unions. With the backing of the full faith and credit of the U.S. Government, NCUA operates and manages the National Credit Union Share Insurance Fund, insuring the deposits of nearly 94 million account holders in all federal credit unions and the overwhelming majority of state-chartered credit unions.


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