NewGround’s CEO to speak at The Financial Brand Forum

Breakout session details strategic models, trends in experience design

CHESTERFIELD, MO (May 1, 2018) — NewGround, a St. Louis-based innovative design firm, announced that President and CEO, Kevin Blair, will serve as a speaker at The Financial Brand Forum at the Cosmopolitan in Las Vegas, Nevada on Tuesday, May 8, 2018.
Kevin’s presentation entitled, “Retail 2020: Branch Transformation and Experience Design in a Time of Disruptive Change,” explains how retail strategies and physical branch environments must transform to meet the needs of consumers as financial retail market evolves.

Within the upcoming decade, the financial industry will undergo more changes than they have in the last century, heavily due to ever-changing technological advances and retail demands. These dramatic changes leave banks and credit unions questioning the future role of branches. Leadership teams will need to develop strategic delivery models to adapt to these transitions.

Kevin’s breakout session will outline how today’s top-performing organizations are repositioning themselves to meet shifting consumer demands in this time of uncertainty to help others develop their own strategic models to thrive.
“Retail banking within the branch and beyond is destined to change drastically in the upcoming decade,” said Kevin Blair, President and CEO of NewGround. “My goal during this session is to assist organizations in developing their market forces and strategic considerations to shape their delivery model, all while exemplifying the latest trends in retail distribution and branch experience design with proven case studies on transformational change. Making strategic decisions will help your organization successfully transform.”

Kevin is one of the industry’s foremost experts on thought-leadership in creating next-generation retail and corporate environments through transformative strategy, branding, and design. With more than 30 years of experience, Kevin has helped create thousands of dynamic, innovative retail and corporate spaces.

About NewGround

NewGround is the industry leader in planning, designing, and building branded spaces for financial institutions, organizations, and retailers. With over 100 years of experience, we deliver dynamic, customized solutions for clients across North America, with a regional presence from coast to coast. For more information, visit NewGround at


Amanda Jasper
636.898.8462 |

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