Press

Nithida Somsanith named United Federal Credit Union Products Marketing Manager

ST. JOSEPH, MI (February 27, 2015) — Nithida Somsanith has been appointed to the position of Products Marketing Manager at United Federal Credit Union (UFCU) in St. Joseph, Michigan. In her new role, Somsanith will lead the pricing, promotion and life cycle management of UFCU products and services to drive results toward the attainment of the organization’s strategic plan and financial goals.

Somsanith was previously a Business Products Specialist with UFCU, where she designed, developed, implemented and managed business products and services to meet the long-range strategic objectives and financial targets of the Credit Union. Somsanith’s previous experience includes management, consulting, marketing and business development positions with The Pure Pantry, Kiran Analytics, Charter One Bank and Chase.

A St. Joseph native, Somsanith holds a Bachelor of Arts degree in Organizational Studies from the University of Michigan at Ann Arbor and a Masters of Business Administration with an emphasis in Marketing from the University of California at San Diego. She resides in St. Joseph.

About UFCU
United Federal Credit Union has served its Members since 1949 by helping them to build a sound financial future. UFCU consists of more than 130,000 Member/owners worldwide, and manages assets in excess of $1.83 billion. Its corporate offices and main branch are located in St. Joseph, Mich., with additional branches in Arkansas, Indiana, Michigan, North Carolina, Nevada, and Ohio.

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