Northern Credit Union Celebrates New Look

Branding changes blend heritage with move into the future

WATERTOWN, N.Y. (March 14, 2013) – From savings, checking and home loan programs for a variety of needs, to online bill pay, mobile banking and 24/7 call center access, Northern Credit Union has dramatically expanded its service offerings over the past ten years.  Now, in keeping with its forward-looking nature, the Credit Union is introducing an updated brand that reflects its dynamic spirit while continuing to focus on members’ financial needs.

“I’m excited to announce Northern’s new “face lift” – a look and feel that conveys a vibrant and contemporary financial institution, yet holds true to our heritage and history,” said Dan St. Hilaire, President/CEO. The changes are reflected in the Credit Union’s redesigned website,  “Members and our community will notice a new logo on building signage, marketing materials and elsewhere. Our website has also been redesigned to offer a cleaner look, and make it easier for members and visitors to interact with us.”

St. Hilaire says the newly launched website offers greater functionality, such as “live chat,” robust financial tools and more educational content.  “The site is intuitive, making it easier to navigate by providing a logical path for users to retrieve the specific information they want.”

While Northern has implemented changes to remain competitive and keep current with the local banking industry, St. Hilaire says the brand remained in the past. “The modernized look better expresses our growth and innovation, including the use of today’s technology to assure convenient access to the financial products and services members want. And our new tagline, “Banking on Excellence,” communicates Northern’s commitment to meeting the community’s future financial needs.

Anyone living, working, worshiping or regularly doing business in Jefferson, Lewis or Southern St. Lawrence counties may join the Credit Union. Visit to view the new site or learn more about Northern’s financial programs.

About Northern Credit Union
Northern Credit Union is a growing, federally insured financial institution and a leading provider of a full range of financial services to anyone who lives, works, worships or regularly conducts business in Jefferson, Lewis and Southern St. Lawrence counties. Northern CU serves the financial needs of more than 24,000 members through world-class technology systems, and through a convenient network of 6 branch locations, a virtual branch location and over 28,000 surcharge free ATMs. Founded over 55 years ago Northern CU continues to operate as a not-for-profit, member-owned financial cooperative with locations in the Watertown, Adams, Gouverneur, Lowville and West Carthage areas. Visit Northern CU at or call 866-310-6328 to learn more.

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