Northwest Federal + Google Wallet = Ultimate member convenience
Credit Union encourages members’ use of new technologies and convenience services
HERDON, VA (March 20, 2015) — Recognizing consumers’ changing needs and growing comfort using technology, Northwest Federal Credit Union is offering the Google Wallet app and encouraging members to use it with their Northwest Federal checking accounts and credit cards.
Now, members can carry Northwest Federal in their e-wallets, allowing for quick and easy checkout at thousands of online merchants and in-store purchases via their smartphones.
“Northwest Federal has many tech-savvy members, and we’re committed to keeping pace with technologies that add convenience and speed to their financial activities,” said Chris McDonald, President/CEO of Northwest Federal. “Google Wallet clearly aligns with these efforts.”
While the concept of digital wallets is taking hold – with more businesses and financial institutions becoming active participants – this payment method was used in just 1 percent of purchases in 2014. But that’s expected to grow quickly, especially as more online shopping becomes optimized for mobile. Beyond convenience, consumers using apps like Google Wallet benefit from the simplicity and encrypted technology of a private software code, while merchants are better protected against fraud.
To help members get started with Google Wallet, Northwest Federal provides step-by-step instructions on its website, www.nwfcu.org.
Consumers continue to embrace new technologies and the conveniences they bring. According to Pew Research Center, nearly 60 percent of American adults had a smart phone in 2014, with 29 percent claiming they could not live without it. Demographics made little difference; the research shows that all ages and all backgrounds rely heavily on their cell phones … a trend that isn’t going away, says McDonald.
“These statistics tell the story,” he said. “Mobile technologies – and digital wallets in particular – are areas for continued growth among today’s consumers. Northwest Federal stands ready to support and encourage our members as they embrace shopping both in stores and online using Google Wallet.”
To learn more, visit www.nwfcu.org or call (toll-free) 866-709-8901.
About Northwest Federal Credit Union
Northwest Federal Credit Union is a full-service financial institution ranking among the largest credit unions in Virginia and in the top 50 credit unions in the nation. Established in 1947 and headquartered in Herndon, Va., Northwest Federal is dedicated to providing financial services and education to its members and the community. The Credit Union currently serves more than 160,000 members and has assets in excess of $2.6 billion. For more information, visit www.nwfcu.org.