Patelco Credit Union was named a 2022 Diamond Award winner by the Credit Union National Association Marketing and Business Development Council (CUNA) for its 2021 social media campaign. Entitled “Patelco Member Quotes,” the campaign features its members’ authentic, organic opinions as well as others from the credit union’s social community.
The “Patelco Member Quotes” social media campaign created a space for engagement and community for its members. The campaign featured eight social media posts throughout the year. Each piece of content aligned with relevant, in-market products and services. Every new Patelco Member quote post generated comments from other members leading to additional future member quote post opportunities.
“Hearing first-hand about the connection and impact Patelco has with our members reinforces our purpose to help individuals on their financial journey no matter where they are even more,” said Rina Johnson, vice president of marketing at Patelco. “The Diamond Awards are the pinnacle of recognition in our industry, and we’re honored to be recognized for a campaign that features the voice of our members.”
With 1,195 entries submitted across 35 categories, the Diamond Awards competition was fierce this year. Winners were announced in early March at the CUNA Marketing & Business Development Council Conference.