Press
Rachel Fasciani Joins Groovecar as VP-Marketing
HAUPPAUGE, NY (August 20, 2013) — Rachel Fasciani has joined GrooveCar, Inc. (www.groovecar.com) as vice president-marketing, the company announced here today.
This is a newly-created position for the Long Island-based privately-held loan aggregator serving credit unions and auto dealerships nationwide.
Ms. Fasciani, 37, has been charged with leading the company’s positioning efforts in a growing marketplace, notably in its marketing, social media and public relations initiatives.
Prior to joining GrooveCar, Ms. Fasciani served as the Director of PR and Marketing at Comprehensive Community Care in Bronx, NY for the past two years and as the Public Information Officer and Marketing Manager at Our Kids of Miami-Dade/Monroe, Inc. in Miami, FL. Her career has focused upon building strategic relationships with industry and government leaders, developing and managing groundbreaking and multi-million dollar contracts and extensive PR management.
“We have experienced exponential growth within our industry and this position was created in order to reach and engage our Credit Union partners in the most meaningful and effective manner” said David Jacobson, GrooveCar chief executive. “We already have a strong team and I am confident that having Rachel manage our efforts will allow us to further expand and execute on our vision as well as our credit union partners.”
Added Robert J. O’Hara, GrooveCar vice president-strategic alliances and president of its cuautocoupon affiliate: “In order to create new and exciting programs while enhancing our existing suite of products requires us to constantly raise the bar, not only externally but also internally. And, as we aggressively expand nationwide, Rachel’s skill-set and past history of success underscores that we are committed to demanding more from ourselves while further distancing ourselves from our competition.”
Ms. Fasciani, who was raised in Fort Lauderdale, FL, lives in Babylon, NY with her husband Stephen and their two children.
About GrooveCar, Inc.
Founded in 1999, the privately- held GrooveCar provides a comprehensive array of automobile and automotive services and products – shopping, buying, leasing, financing, ownership – for credit unions and credit union members, as well as access to motorcycles, recreational vehicles and boats. Additional information may be found at www.groovecar.com.
About cuautocoupon
cuautocoupon is a unique and innovative coupon program that was set into motion in November 2011 to help drive more business to credit unions and auto dealerships. The program provides discounts to credit union members when purchasing a new or pre-owned vehicle while supplying the credit union with real-time leads of members in the market to purchase a vehicle. Additional information may be found at www.cuautocoupon.com/cuac or by calling toll-free, 800.OKCOUPON (800.652.6876).