Redwood Credit Union welcomes new senior vice president of member experience

Dave Upham joins RCU to lead team in delivering strong member service

SANTA ROSA, CA (June 6, 2018) — Redwood Credit Union (RCU) welcomes Dave Upham as senior vice president of member experience. A company that has built its reputation on delivering a high level of personal service, partnership, and a passion for helping members succeed, Redwood Credit Union is entrusting Upham with one of its most important departments.

As SVP of member experience, Upham will lead RCU’s team in ensuring members receive exceptional service and positive interactions across all channels, including telephone, email, social media, and in person at RCU’s branches. He will also serve on RCU’s senior leadership team, helping to drive strategy and programs to improve the overall member experience and journey.

“Our members are the owners of the credit union, and our mission is to serve their best interests,” said Cynthia Negri, EVP and chief operating officer. “We’re pleased to welcome Dave to lead RCU’s member experience team and we’re confident his 25-year track record in the financial industry, as well as his involvement in the community, will be a great fit for RCU and our members.”

Prior to joining RCU, Upham served as EVP/chief operations officer at CoastHills Credit Union, and previously as chief executive officer/president at Atascadero Federal Credit Union.

Upham is a graduate of the University of California, Santa Barbara and holds a degree in political science and public administration. He’s active in the community, supporting local nonprofits and the Chamber of Commerce.

Dave Upham

About Redwood Credit Union

Founded in 1950, Redwood Credit Union is a full-service financial institution providing personal and business banking to consumers and businesses in the North Bay and San Francisco. With a mission to passionately serve the best interests of its Members, team members, and communities, RCU delivers many ways for its Members to save and build money through checking and savings accounts, auto and home loans, credit cards, digital banking, business services, commercial and SBA lending, and more. Wealth management and investment services are available through CUSO Financial Services L.P., and insurance and auto-purchasing services are also offered through RCU Services Group (RCU’s wholly owned subsidiary).  RCU has more than $8 billion in assets and serves more than 445,000 members with full-service branches from San Francisco to Ukiah. For more information, call 1 (800) 479-7928, visit, or follow RCU on FacebookInstagramTwitter, and LinkedIn for news and updates.


Redwood Credit Union
Public Relations Department
(707) 576-5224 | (800) 479-7928, ext. 65224

More News