Redwood Credit Union Welcomes New Sonoma Branch Experience Manager

SANTA ROSA, CA (May 10, 2022) — Redwood Credit Union has hired Demi Pike as branch experience manager of its Sonoma branch. In her new role, Pike is responsible for overseeing member service, staff development, and daily branch operations, as well as partnering with local businesses and community organizations.

Pike has more than eight years of local banking experience. Prior to joining RCU, she was assistant vice president and financial center manager at Bank of America and served on Bank of America’s North Bay Volunteer Board.

“We’re thrilled to welcome Demi to the team,” said Deirdre Thompson, senior vice president of member experience. “With her strong industry knowledge and understanding of local communities, we’re confident that our members will continue to receive the exceptional customer service they deserve.”

A Sonoma County native, Pike currently lives in Santa Rosa. When she isn’t guiding and motivating her team at RCU, she can be found coaching with the Rohnert Park Girls Softball Association.

Demi Pike, Sonoma Branch Experience Manager


About Redwood Credit Union

Founded in 1950, Redwood Credit Union is a full-service financial institution providing personal and business banking to consumers and businesses in the North Bay and San Francisco. With a mission to passionately serve the best interests of its Members, team members, and communities, RCU delivers many ways for its Members to save and build money through checking and savings accounts, auto and home loans, credit cards, digital banking, business services, commercial and SBA lending, and more. Wealth management and investment services are available through CUSO Financial Services L.P., and insurance and auto-purchasing services are also offered through RCU Services Group (RCU’s wholly owned subsidiary). RCU has more than $8.5 billion in assets and serves more than 465,000 members with full-service branches from San Francisco to Ukiah. For more information, call 1 (800) 479-7928, visit, or follow RCU on FacebookInstagramX, and LinkedIn for news and updates.


Redwood Credit Union Public Relations Department
(707) 576-5224 /

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