Redwood Credit Union recently received three Diamond Awards at the annual Credit Union National Association (CUNA) Marketing & Business Development Council conference.
Considered the most prestigious annual credit union industry competition, the Diamond Awards provide national recognition for outstanding marketing and business development achievements. RCU’s Marketing Department was recognized in three categories, including:
- Complete Campaign: for Auto Loan Rate Sale
- Digital Advertising: for “Free-Checking—No Joke” membership campaign
- Direct Mail: for Visa Balance Transfer
“Getting the word out about our convenient money-saving products and services, and helping people understand the benefits of joining a financial cooperative drives us every day,” said Bryan Haas, senior vice president of product and member engagement at Redwood Credit Union. “We’re honored to be recognized for doing the work we’re passionate about—helping our members achieve financial wellness so they can live a life they love.”
Awards were given in each of 35 categories ranging from advertising to community events and beyond. Judges evaluated this year's nearly 1,200 entries based on strategy, design, production, creative concept, copy, communication, and results.
Bryan Haas, Senior Vice President of Product and Member Engagement