Reliant Credit Union launches new website in partnership with PixelSpoke

PORTLAND, OR (September 24, 2020)Reliant Credit Union and PixelSpoke are excited to announce the launch of Reliant’s new website. Founded in 1970, Reliant serves more than 40,000 members in New York State’s Monroe, Ontario, and Wayne counties. PixelSpoke, a B corp and worker-owned cooperative, is a digital marketing agency based in Portland, Oregon that specializes in web redesigns for credit unions.

From the outset of the project, PixelSpoke and Reliant identified three primary goals for the website redesign: 1) Bring Reliant’s culture of friendly service online, 2) Reflect and reinforce Reliant’s updated brand, and 3) Make it easy for members and prospects with intuitive, user-friendly navigation.

Though Reliant is well-known for its legendary member service, its previous website did not reflect the warmth and friendliness of the credit union’s in-branch experience. With updated copy, testimonials, and member photos and videos, the new website has a personable, welcoming look and tone that is consistent with its “people helping people” philosophy.

The upbeat look and feel also showcases Reliant’s refreshed brand and new tagline: “Achieve life.” Its aspirational copy and images are a celebration of each member’s unique financial journey and a recognition of the fact that not everyone fits the same mold. The new website drives home the message that Reliant’s mission is to empower its members, not just push products — and in the process, redefine what a financial partner can be.

Whether using a desktop, tablet or phone, visitors to Reliant’s new website can enjoy a cleaner, simpler look with easy-to-use navigation and robust product pages featuring relevant rates, calculators and FAQs. Reliant’s new location finder points members to their nearest branch or ATM from any device, including more than 5,600 shared branches across the country.

Reliant and PixelSpoke look forward to continuing their partnership to further evolve the website and better support the financial well-being of Reliant members.

About PixelSpoke

PixelSpoke is a digital marketing agency that works with credit unions to create beautiful, easy-to-use, award-winning websites. As a B Corp and employee-owned cooperative, PixelSpoke believes that business can, and should be, a force for good. Drawing from our expertise in the credit union industry, UX and design best practices, and digital marketing trends, we're committed to doing great work and building Everybody Wins relationships that inspire and effect positive change. To learn more, visit

About Reliant Credit Union

Reliant Credit Union, which began locally in 1970, is a $550 million credit union serving more than 40,000 members. Eligibility is available to all who live, work, worship, attend school, or volunteer in Monroe, Ontario, and Wayne counties. Reliant currently has branches in Brockport, Canandaigua, Geneva, Henrietta, Irondequoit, Macedon, Newark, Sodus, and Webster. A full-service financial institution, Reliant offers a complete range of financial products and services, including mortgages. For information regarding membership or employment, contact the credit union at 800-724-9282 or visit


Kerala Taylor
Senior Marketing Manager

More News