Royal Credit Union was recently honored with a six Diamond Awards and one Category’s Best Award, which recognizes outstanding marketing and business development achievements in the credit union industry.
The awards were presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,300 credit union marketing and business development professionals. Awards are given in each of 35 categories ranging from advertising to community events and beyond.
Royal won the following awards:
- Category’s Best:
o Complete Campaign: Because You Can
- Diamonds:
o Direct Mail: Because You Can Direct Mailer
o Commercial Video - Single or Series: Because You Can Guacamole Television
o Outdoor: Because You Can Outdoor
o Brand Awareness: Branding Television Series
o Community Event: Community Give Back Day
o Segmented Marketing: Smart Connection, 18-25 year-old demographic
“These credit unions represent the best and brightest in marketing and business development,” said Amber Scott, Chair of the CUNA Marketing & Business Development Council’s Diamond Awards Committee and VP Marketing & Communications at 1st MidAmerica CU. “Their inventive, passionate and exciting initiatives inspire us to take chances, be bold and try new and untested approaches.”
Award winners were recognized at the council’s 25th annual conference held March 11-14 in San Francisco, CA. For more information on the Diamond Awards or to view the entire list of winners, go to www.cunacouncils.org/awards.
Royal CU Marketing and Community Give Back Teams