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Schools Financial Credit Union case study: How radical changes in mortgage marketing practices lead to huge gains

Schools dropped its traditional mortgage marketing strategy and saw mortgage volumes rise to become 45% of their core mortgage business

SCOTTSDALE, AZ (December 31, 2018) — HomeAdvantage®, the turnkey real estate program from CU Realty Services, is changing how CUs across the nation market their mortgage services by helping them offer comprehensive real estate services. The results are often stunning.

CU Realty Services is the largest CUSO in the U.S., serving hundreds of credit unions nationwide. CUs that implement HomeAdvantage can see significant increases in application volume and closings. Many credit unions report pull-through rates of 80 percent or higher. Sacramento, California-based Schools Financial Credit Union saw a snowball effect from HomeAdvantage, with one success leading to another.

According to Jason Stiles, VP Real Estate Lending, Schools evolved from a basic mortgage lender to robust real estate solution provider. “Using the program, we have seen our core mortgage business increase from nine percent purchase volume to 45 percent purchase volume in the past 18 months. And our members have saved more than $100K in HomeAdvantage Cash Rewards at the closing table.” 

In this new case study, Stiles shares the details behind Schools’ new marketing success, which is attributed to several key ingredients: HomeAdvantage technology and real estate agents, plus empowered team members, and money-saving options for the CU’s primary SEG: educators.

Read the full case study story here: https://curealty.com/schools-financial-cu-celebrates-three-years-of-mortgage-growth-with-cu-realty-services/

About HomeAdvantage

HomeAdvantage, formerly CU Realty Services, provides real estate services that helps credit unions increase their purchase mortgage business while saving their mHomeAdvantage provides real estate services that helps lenders build their purchase mortgage business while saving their borrowers money when they close on a home. The company’s end-to-end real estate program is currently used by more than 125 credit unions and mortgage CUSOs across the country. Borrowers can use the program to search for homes, research neighborhoods and property values, connect with one of over 850 real estate agents in the network and save money when they close on a home. When lenders offer the program, they can attract and nurture more home-buying members, resulting in more purchase mortgage loans (with an average of an 80% pull through rate) and giveback to borrowers in the form of Cash Rewards.embers money when they close on a home. The company’s end-to-end real estate program is currently used by more than 125 credit unions and mortgage CUSOs across the country. Credit union members can use the program to search for homes, research neighborhoods and property values, connect with one of over 850 real estate agents in the network and save money when they close on a home. When credit unions offer the program, they can attract and nurture more home-buying members, resulting in more purchase mortgage loans and giveback to members. Visit www.homeadvantage.com to learn more.

About Schools Financial Credit Union

Founded in 1933, Schools Financial Credit Union serves more than 140,000 members and has over $1.8 billion in assets. Schools Financial operates 11 branches and offers Banking for EveryoneSM in 12 northern California counties. www.schools.org

Contacts

Rachel Brown

rbrown@synergy-pr.com

314-266-7035

 

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