SESLOC enhances card points program to incentivize local shopping

SAN LUIS OBISPO, CA (May 2, 2022) — SESLOC announces the launch of a Local Rewards program which incentivizes members to shop at select local businesses, including a variety of grocery stores, restaurants and retail shops. Members will earn bonus rewards points on purchases with eligible Visa debit and credit cards.

“As a community credit union, supporting our local economy is a top priority,” said Kelli Briggs, SESLOC SVP/COO. “Through this new card offering, we see tremendous value in encouraging members to shop local—the cross-promotion of this new benefit is a win-win for our members, the participating merchants, and the Central Coast community.”

SESLOC custom-designed the Local Rewards program to be simple and streamlined for both members and the participating businesses. Since 2018, eligible cardholders have been earning reward points on all purchases via the SESLOC Rewards program, which is administered by AmpliFI Loyalty Solutions. Local Rewards is an add-on to this existing program, which automatically awards 1.5x in bonus points on eligible card transactions. The program eliminates the need for integration with point-of-sale systems, coupon codes, or membership validation on behalf of the businesses’ employees.

To launch the program, SESLOC identified 13 local merchants who currently had a high volume of SESLOC Visa card transactions. While there is no fee for the business to participate, they are strongly encouraged to post Local Rewards signage in-store, effectively extending SESLOC’s brand further into the community and boosting awareness among non-members. In turn, SESLOC promotes the businesses on various direct-to-member channels. To drive engagement among members, SESLOC crowdsourced business nominations via a form on their website. After the initial program announcement was sent, SESLOC received dozens of submissions, demonstrating a demand for expansion within the community. SESLOC plans to grow the program to 200 businesses within the next year, with dozens added on a quarterly basis.

“This year, we are celebrating 80 years of service to the Central Coast, Briggs continued. Local Rewards is one of the many ways we give back to the heartbeat of our community—our people and place—who have supported us for eight decades and hopefully generations to come. We are excited to inspire members’ feedback and anticipating the next round of businesses to join the program.”

To learn more about the SESLOC Local Rewards program, visit



About SESLOC Federal Credit Union

SESLOC Federal Credit Union is a not-for-profit, full-service financial institution on California’s central coast since 1942, now operating with five branches in San Luis Obispo, Paso Robles, Atascadero, Arroyo Grande and Santa Maria. With assets of $1 billion, their 160 employees provide valuable financial and educational services to more than 56,000 members. SESLOC membership is open to anyone who lives, works or goes to school in San Luis Obispo or Northern Santa Barbara County. For more information, please visit


Kara Clark, SESLOC Federal Credit Union
805.543.1816 ext. 224

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