South Jersey Federal Credit Union (SJFCU) was recently honored with a Diamond Award, which recognizes outstanding marketing and business development achievements in the credit union industry. SJFCU was the only credit union in the state of New Jersey that received an award.
The award was presented by the Credit Union National Association (CUNA) Marketing & Business Development Council, a national network comprised of over 1,300 credit union marketing and business development professionals. Awards were given in each of 35 categories ranging from advertising to community events and beyond.
SJFCU won the One Time Event category for its entry, A Total Eclipse of Our Rates. The promotion took place on August 21, 2017, from 1:21 pm – 4:01 pm. Since it was 38 years since the last Total Solar Eclipse, auto loans were at an outstanding rate of only .99% APR for 38 months and personal loans were at an exceptional rate of 3.8% APR for 24 months. The offers only lasted as long as the eclipse, 2 hours and 40 minutes and netted $415,822 in new loans.
“These credit unions represent the best and brightest in marketing and business development,” said Amber Scott, Chair of the CUNA Marketing & Business Development Council’s Diamond Awards Committee and VP Marketing & Communications at 1st MidAmerica CU. “Their inventive, passionate and exciting initiatives inspire us to take chances, be bold and try new and untested approaches.”