With the help of website design agency BloomCU, Spirit of Alaska Federal Credit Union unveils a new website that features world-class innovation.
The most prominent feature is an artificially intelligent chatbot named Aurora. On the homepage, Aurora introduces herself and helps users learn about Spirit of Alaska’s products and services. On the day of Spirit of Alaska's website launch, Aurora helped a user navigate to the Personal Loans page and ultimately apply for a $20,000 loan.
“Aurora makes Spirit of Alaska's new website one of the most innovative credit union websites in the world,” said Derik Krauss, cofounder of BloomCU. “Artificial intelligence is the future because it can give websites the capacity to understand humans the way humans understand humans. The ability to understand is a revolutionary leap that bridges the gap between technology and humanity.”
The new spiritofak.com also includes intuitive and dynamic navigation. By simply hovering over items in the “Menu,” users get brief summaries of products and services. This way, users can determine which products they need without the hassle of visiting multiple pages. Furthermore, the website is equipped with powerful search functionality that filters results as you type.
The website also has a new blog featuring news, educational articles, alerts, member success stories, job opportunities, community events, and more. The blog provides up-to-date information and helps members feel connected to their credit union.
For all credit union websites, communicating brand identity is vitally important. That’s why BloomCU placed Spirit of Alaska's brand promise above the fold on the homepage. Visitors of spiritofak.com quickly see Spirit of Alaska’s promise to deliver “award-winning, innovative service for Interior Alaskans.” Then, the brand promise is backed by a member testimonial and the placards of many awards won by Spirit of Alaska for superior service over the years.