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SWBC’s Joan Cleveland appointed to the Texas Life and Health Insurance Guaranty Association Board of Directors

Cleveland Expands SWBC’s Leadership Footprint in Texas Insurance

SAN ANTONIO, TX (March 16, 2026) |

SWBC is proud to announce that Joan Cleveland, President and CEO of SWBC Life  Insurance Company and Executive Vice President of SWBC Property and Casualty Insurance Company, has been  appointed by the Texas Commissioner of Insurance to the Texas Life and Health Insurance Guaranty Association  (TLHIGA) Board of Directors. Cleveland will serve a term that runs until September 30, 2031. 

“I am honored to serve on the TLHIGA Board of Directors and support the organization’s essential work of safeguarding  Texans,” said Joan Cleveland. “Ensuring confidence and stability across the insurance landscape is paramount, and I look  forward to contributing to this important work.” 

Cleveland brings more than three decades of leadership and expertise in the life and health insurance industry. At  SWBC, she leads strategic market development, product innovation, customer experience, and distribution strategies for  the company’s life insurance operations. 

“Joan’s leadership has strengthened SWBC’s reputation throughout the industry,” said Charlie Amato, Chairman and Co founder of SWBC. “Her deep knowledge of the market and commitment to serving others make her an exceptional  addition to the TLHIGA Board. We are incredibly proud to see her represent SWBC in a role that benefits Texans  statewide.” 

Cleveland is also a prominent national industry leader. She serves on the boards of the Life Insurers Council (LIC) and the  Consumer Credit Industry Association (CCIA) and has previously been recognized as one of the Top 100 Women in  Finance. 

“Joan embodies the values SWBC was built on,” said Gary Dudley, President and Co-founder of SWBC. “Her appointment  highlights the respect she has earned throughout her career, and I am confident she will bring valuable insight to  TLHIGA’s mission.” 

The Texas Life and Health Insurance Guaranty Association plays a vital role in consumer protection by ensuring that  Texans continue to receive statutorily protected insurance policy benefits should a licensed life or health insurer or HMO  be found to be insolvent and is placed into liquidation by a court. The Board is composed of nine members appointed by  the Texas Commissioner of Insurance, representing both industry and public stakeholders. 

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