Texas Trust Credit Union marketing campaign wins Silver Davey Award
ARLINGTON, TX (December 3, 2018) — Texas Trust Credit Union’s promotional home equity campaign received a silver Davey award from the Academy of Interactive and Visual Arts (AIVA).
The four-color posters and billboards were created by Tractor Creative based in Lorena, Texas. The collateral was recognized among 3,000 entries for its creative design and copywriting that cleverly conveys why consumers should turn to Texas Trust for a home equity loan.
The collateral portrays six real-life scenarios showing how home equity loans can transform lives and help people reach their dreams. Ranging from renovating a home kitchen to dental implants to building a pool, paying for college, getting out of debt, or installing a new roof, the brochure was not only award-winning but effective, enabling Texas Trust to grow its home equity lending portfolio.
“This award validates the creativity and value that we saw in this approach,” said Shelly Carlson, Vice President of Marketing for Texas Trust Credit Union. “Tractor Creative designed a campaign and collateral that captured attention and generated results.”
The Davey award honors the finest creative work from the best small firms and agencies worldwide. Davey awards are judged by AIVA, an invitation-only member-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current AIVA membership includes: Code and Theory, Condé Nast, Disney, GE, Johns Hopkins Medicine, Microsoft, Tinder, MTV, Push, Publicis, Sesame Workshops, The Marketing Store, Worktank and Yahoo!, and many others.
About Texas Trust Credit Union
Texas Trust Credit Union has been helping build brighter financial futures since its modest beginning in 1936. Today, the full-service credit union serves more than 137,000 members. With assets of more than $2 billion, Texas Trust is the 7th largest credit union in North Texas and the 18th largest in Texas. With a focus on the community, Texas Trust is creating a legacy of giving through generous financial donations that support local school programs and activities, non-profit organizations, and student scholarships; and by providing volunteer resources through its Community Unity team, which supports scores of charitable events each year.
About the Davey Awards
The Davey Awards exclusively honor the “Davids” of creativity, the finest small shops, firms and companies worldwide. David defeated the giant Goliath with a big idea and a little rock – the sort of thing small agencies do each year. The annual International Davey Awards honors the achievements of the “Creative Davids”, who derive their strength from big ideas rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller agencies as they compete with their peers to win the recognition they deserve. Please visit www.daveyawards.com for more information.