Texas Trust Credit Union’s ‘Game of Loans’ wins Social Media Pinnacle Award from Cornerstone CU League
ARLINGTON, TX (July 6, 2020) — Texas Trust Credit Union received first place in the social media category of the coveted Pinnacle awards, from the Cornerstone Credit Union League, for its playful Game of Loans virtual game.
Pinnacle awards from the Cornerstone League recognize excellent marketing, public relations, and business development campaigns that stand out among credit unions in Texas, Oklahoma, and Arkansas.
Texas Trust’s Game of Loans was recognized as an exceptional and creative social media adventure, targeting Game of Thrones fans and younger audiences between the ages of 24 and 34. Promoted heavily via social media, players had 30 seconds to slay 10 dragons to try and win cash prizes from $50 to $100, along with special loan offers for auto loans, mortgages, and credit cards.
Nearly 9,000 people played Game of Loans, which was promoted via Facebook using a profile algorithm which allowed Texas Trust to target a specific demographic, along with a Google video display ad targeting gamers. The Facebook boost generated a 0.71 percent click-through rate.
“The goal of Game of Loans was to interact with members and prospects in an entertaining way,” said Sidney Henderson, Texas Trust Vice President of Marketing. “Not only did we generate a high level of players, we were able to position Texas Trust as a contemporary credit union that is in tune with current trends and member interests.”
Henderson added, “The Pinnacle Award is a great honor because it validates the exceptional work of our marketing team that developed this highly effective campaign.”
The Cornerstone Credit Union League recognized Pinnacle award winners in an entertaining awards video, which can be viewed here.
About Texas Trust Credit Union
Texas Trust Credit Union has been helping build brighter financial futures since its modest beginning in 1936. Today, the full-service credit union serves more than 137,000 members. With assets of more than $2 billion, Texas Trust is the 7th largest credit union in North Texas and the 18th largest in Texas. With a focus on the community, Texas Trust is creating a legacy of giving through generous financial donations that support local school programs and activities, non-profit organizations, and student scholarships; and by providing volunteer resources through its Community Unity team, which supports scores of charitable events each year.
About the Cornerstone League
Cornerstone Credit Union League is the nation’s largest regional credit union trade association, serving more than 500 credit unions in Arkansas, Oklahoma, and Texas. Cornerstone exists to advance the success of credit unions in the region through legislative and grassroots advocacy; regulatory and compliance support; training, educational, and networking opportunities; essential communications related to the news and information affecting the credit union industry; and other products and services that establish Cornerstone as the essential partner for credit unions. For more information, visit cornerstoneleague.coop.