TMG Interactive infographic offers optimization strategies for credit card issuers
DES MOINES, IA (March 8, 2016) — The optimal ways to create exceptional consumer experiences for a credit cardholder change throughout the account’s lifecycle. That’s the premise of a new infographic developed by payments processor TMG.
The interactive visual, conceived by TMG Portfolio Management Executive Jennifer Davis, aims to inspire community financial institutions to rethink card programs from the consumer standpoint. It allows credit card issuers to click through five stages of the cardholder lifecycle for quick, easy optimization strategies at each phase – Product, Account Generation, Activation/Usage, Account Management and Service.
“When a credit union or community bank challenges me to help them boost the performance of their credit card program, I advise them to look at their product through the eyes of the cardholder,” said Davis. “Immediately into that exercise, it becomes obvious different cardholders want different things at different times. Executing the right strategies at the right time in the cardholder lifecycle is how the best issuers in the world generate such high levels of engagement and loyalty. It’s my hope this infographic will encourage cards teams to sit down and have real conversations about how their cardholders experience everything from product design to support and service.”
For expanded insight on what it takes to optimize a credit card program at each stage of the cardholder lifecycle, download Davis’ white paper, “Getting the Most Out of Your Credit Card Program” at www.tmg.global/expertise.
About TMG
TMG is dedicated to creating customized, technology-driven card processing and payment solutions for credit unions and community-based financial institutions across North America. Innovations in fraud management, loyalty programs, alternative payment systems and analytic reporting, and the competitive advantages they create, have helped TMG forge a new standard in offering cutting-edge credit, debit, ATM, prepaid card products and a P2P payment solution. For more information, visit www.tmg.global.
