TMG Receives American Marketing Association NOVA Awards
DES MOINES, IA (May 10, 2013) For the fourth consecutive year, The Members Group (TMG) has received recognition from the Iowa Chapter of the American Marketing Association (AMA Iowa) with NOVA Awards for excellence in its marketing campaigns. NOVA Award entries are judged on the strategy, tactics and results achieved based on the campaign objectives. Results are triple weighted in the competition, which received a record number of entries this year.
TMG received third place in the Marketing Communications NOVA Awards category for the payment processor’s white paper series. TMG’s 2012 white paper series focused on promoting the company’s thought leadership to credit union and community bank professionals, creating brand awareness in the financial industry and opening doors for new client relationships.
“Promoting the knowledge of TMG’s experts is a key strategy for us,” said Georgann Smith, TMG vice president of marketing. “Not only does this elevate our brand; it truly adds value to the clients we serve, and those we strive to serve, by making proprietary insights and information immediately accessible.”
As part of TMG’s strategy to create successful partnerships, the payments company worked with public relations firm Kelly Moore Consulting, Inc., of Des Moines to execute the award-winning white paper campaign.
TMG also received third-place honors in the Special Events NOVA Awards category for its 2012 TMG Client Conference. The event brought more than 120 credit union and community bank C-suite executives, payments managers and marketers together in San Diego, Calif. With a goal to create an exceptional experience for TMG clients, the marketing team executed two days of strategic, innovative sessions and activities focused on addressing the business and consumer issues affecting the financial industry.
“NOVA Awards recognize the highest quality in marketing programs, and it is truly an honor for TMG to receive this recognition,” said Smith. “These prestigious awards are a true testament to the hard work and exceptional talent of our team at TMG. We continue to strive for quality marketing campaigns that not only promote our growing company, but also provide our clients with the kind of information, expertise and consumer insights that make their lives easier.”
The Members Group (TMG) is dedicated to creating customized, technology-driven card processing and payment solutions for credit unions and community-based financial institutions across North America. Innovations in fraud management, loyalty programs, alternative payment systems and analytic reporting, and the competitive advantages they create, have helped TMG forge a new standard in offering cutting-edge credit, debit, ATM, prepaid card products and a P2P payment solution. For more information, visit www.themembersgroup.com.