TopLine Federal Credit Union recognized for best marketing efforts
Minnesota Credit Union Network (MnCUN) honors TopLine in two major categories
MAPLE GROVE, MN (January 24, 2018) — Local member-owned cooperative TopLine Federal Credit Union won two outstanding marketing awards from the Minnesota Credit Union Network. The inaugural Minnesota Credit Union Marketing Awards honored TopLine in two categories: Community Impact & Outreach and Digital Advertising.
“Minnesota credit unions are doing remarkable things to grow brand awareness and market to members and non-members alike,” said Andrea Molnau, MnCUN Vice President of Communications and Engagement. “The statewide awards program recognizes the best of the best. We at the local trade association would like to congratulate the winners and thank all of the 2017 applicants for their participation.”
In the Community Impact & Outreach category, TopLine won in its asset category for its TopLine Credit Union Foundation Fundraising event. The 501(c)(3) non-profit foundation hosted their second annual fundraising event attracting over 120 attendees and 38 sponsors who came together to enjoy lawn bowling, live and silent auctions and raffle. The event raised over $17,000 in donations towards a scholarship fund that will help students with the costs of higher education. To date, TopLine Credit Union Foundation has awarded 48 scholarships totaling $30,000 to recipients pursuing or continuing post secondary education.
In the Digital Advertising category, the “Invite to Like” Contest brought TopLine the honor. TopLine launched its Facebook page, along with several other social media platforms in January 2016 to better engage with members and employees, foster new relationships and connect with the community. To create internal excitement around the launch, the credit union created a contest for employees, branded as the “Invite to Like” Facebook contest. It divided employees up into teams, and each team was given two days to invite as many people as possible to “like” TopLine’s Facebook page. The goal was 1,500 “likes” and the credit union exceeded its goal with 1,703 “likes” in just 5 weeks.
“We are honored to win these two awards from MnCUN in the competition’s inaugural year,” said Vicki Erickson, Vice President, Marketing and Communications, TopLine Federal Credit Union. “We take great pride in creating thoughtful outreach and advertising that makes an impact with our members, employees and community, and it’s an added bonus to have those efforts highlighted by our peers within the credit union community.”
In 2017, the Minnesota Credit Union Network introduced a statewide credit union marketing awards program. Open to all MnCUN member credit unions, the awards recognized outstanding programs in branding, community impact and outreach, digital advertising, video, and complete campaigns.
The Minnesota Credit Union Network is the statewide trade association that works to ensure the success, growth and vitality of Minnesota credit unions. With nearly $20 billion in assets, Minnesota credit unions are local, trusted financial cooperatives that serve more than 1.7 million members at almost 400 branch locations around the state. As not-for-profit institutions, credit unions give back to the communities they serve. For more information, visit www.mncun.org.
About TopLine Federal Credit Union
TopLine Federal Credit Union, a Twin Cities-based credit union, is Minnesota’s 13th largest, with assets of more than $678 million and serves nearly 46,500 members. Established in 1935, the not-for-profit cooperative offers a complete line of financial services, as well as auto and home insurance, from its five branch locations — in Bloomington, Brooklyn Park, Maple Grove, Plymouth and in St. Paul’s Como Park — as well as by phone, mobile app and online at www.TopLinecu.com. Membership is available to anyone who lives, works, worships, attends school or volunteers in Anoka, Carver, Dakota, Hennepin, Ramsey, Scott or Washington Counties and their immediate family members. Visit us on our Facebook page at https://www.facebook.com/TopLineFederalCreditUnion or Instagram at https://www.instagram.com/toplinefcu. To learn more about the credit union’s foundation, visit https://www.toplinecu.com/foundation.
